Business analyst Marketing

About Us

We are a consulting agency specializing in data-driven customer acquisition, providing pragmatic solutions to our clients' business and marketing challenges. Our approach involves assembling multidisciplinary expert teams covering 30 digital and data levers, including Acquisition (SEO, Geo, Paid Media, Marketing Automation, Trend Monitoring & E-reputation), Content (Copywriting, Display & Video, UX-UI, Webdesign), and Conversion & Transformation (CRO, Data, Tracking & Data Visualization, Transformation).

We foster a strong culture of personalized support, enabling our teams to drive client growth, innovation, and lasting satisfaction. At Yumens, you will work within specialized teams that transform our clients' multi-sectoral projects into data and digital successes.

Your Role

We are looking for a Marketing Business Analyst to join our team in Rennes! Reporting to the Business Intelligence department, you will oversee client studies, from recommendation to presenting your findings to your assigned client portfolio. You will collaborate with Consulting Directors to develop strategic, business, and operational recommendations based on study insights and identified levers.

Daily Responsibilities

• Conduct client knowledge studies: profile, segmentation, client activity performance, loyalty measurement (client value, attrition...), omnichannel behavior analysis (retail, e-commerce...).
• Perform predictive scoring, journey analysis, and product trajectory analysis.
• Analyze campaigns and action performance.
• Develop predictive business models.
• Present study results to clients, ensuring deadlines and quality standards are met.
• Actively contribute to structuring our internal data approach and be involved in a unique project to reconcile all marketing data, enabling clients to make informed decisions about their marketing action plans.
• Work on diverse projects and sectors (e-commerce, Retail, VAD...) and travel to client sites for presentations and restitutions.

At Yumens, the mastery and use of AI are integral to our expectations and daily work.

What We're Looking For

• A Bac +4 / Bac +5 degree in Statistics and/or Business Intelligence, complemented by knowledge of marketing challenges.
• A minimum of 3 to 5 years of experience in a similar role.
• Familiarity with the retail and e-commerce sectors.
• Strong knowledge and mastery of SQL and Python.
• Recognized analytical and argumentation skills, rigor, and synthesis abilities.
• Understanding of client-oriented results/business/marketing challenges.
• Excellent communication and presentation skills, with the ability to pitch, reformulate, argue, and present analyses and recommendations to clients.
• Ability to deliver studies within tight deadlines and adapt to unforeseen circumstances and priorities.
• Client/results-oriented and capable of working in project mode with multidisciplinary teams.

Nice-to-Haves

• Proficiency with the Dataiku platform.
• Knowledge of data visualization solutions like Power BI or Tableau Software.
• Familiarity with acquisition levers: display, SEA, SEO, etc.
• Knowledge and mastery of Google Looker Studio.

Our Recruitment Process

Our process involves 3 steps:

• Phone interview + Test
• Evaluation interview with a team manager and a member of the recruitment team.
• Validation interview with pole managers and the Directorate of Expertise.

Why Join Yumens?

• Professional Excellence: Contribute your expertise to implementing high-impact digital and media mix strategies.
• Strong Local Presence: With 15 locations across France, we foster exchange, proximity, and local integration, offering a dynamic professional network and opportunities nationwide.
• Social Benefits & Tailored Flexibility: Enjoy a possible 4-day work week, regular remote work, respect for work-life balance, comprehensive health coverage, and well-being benefits.
• Client Focus: Be instrumental in client satisfaction and growth, with every practice and recommendation aimed at enhancing their success.
• Caring & Inclusive HR: We value individual career paths, offer tailored onboarding, regular training, and promote internal growth within a supportive management structure and human-sized teams.
• Innovation & AI: AI is central to our strategy through our VISTA AI hub, accelerating and reinventing our expertise to meet client challenges and objectives.

Commitment to Inclusion

MV Group is committed to promoting the integration and employment of people with disabilities. All our job offers are open to individuals with disabilities.

Our Benefits

• Restaurant tickets with the SWILE card
• Health insurance
• Schedule flexibility and 4.5-day week
• RTT
• Partial reimbursement of public transport costs
• Gift vouchers based on company results
• Remote work
• Gym