Business Development Account Executive

Overview

Position: New Business Development / Media Strategist / Account Executive
Company: Salem Media – New York City (home of WMCA 570 am, WNYM 970 am and Salem Surround)

Salem Media of New York seeks an aggressive Business Development Hunter and New Business Acquisition Specialist to join our dynamic sales team. We need a relentless prospector who thrives on the hunt for direct small‑to‑medium‑sized new business opportunities both locally and nationally while possessing deep digital product expertise to deliver innovative solutions that drive advertiser success.

The ideal candidate is a voracious prospector who combines the tenacity of a seasoned business hunter with comprehensive digital marketing knowledge. You will be responsible for aggressively pursuing and securing new accounts while deepening your knowledge of Salem’s multi‑media marketing solutions including radio, digital, podcasting, event sales, etc.

Success in this role requires an insatiable appetite for new business development, coupled with the strategic digital expertise to identify and solve complex advertiser challenges through our comprehensive solution suite.

Responsibilities

• New Business Development & Prospecting

  • Aggressively hunt and prospect for local and regional business opportunities with relentless focus on new account acquisition
  • Voraciously pursue new business leads through cold calling, networking, referrals, and strategic market penetration
  • Demonstrate exceptional prospecting tenacity to reach decision makers, secure meetings, and build robust new business pipeline
  • Execute comprehensive market analysis to identify untapped business categories and emerging opportunities

• Strategic Digital Solutions Expertise

  • Leverage deep digital product knowledge to architect customized marketing solutions that address specific advertiser pain points
  • Demonstrate mastery of digital marketing ecosystem including SEM, SEO, programmatic display, OTT/CTV, social media advertising, email marketing, chat solutions, and website development
  • Position and present digital solutions strategically to showcase measurable ROI and competitive advantages
  • Stay ahead of digital marketing trends and emerging technologies to maintain solution leadership

• Account Development & Revenue Generation

  • Conduct thorough needs analysis to uncover client challenges and match them with precise digital solutions
  • Create and deliver compelling, data‑driven presentations that demonstrate how our digital products solve advertiser problems
  • Exceed monthly, quarterly, and annual new business acquisition goals while maintaining existing account growth
  • Accurately project revenues and consistently surpass budget targets across all product lines

Qualifications

• Business Development Hunter Profile

  • Proven track record as a new business hunter with demonstrated ability to consistently exceed sales goals in competitive markets
  • Voracious prospecting mentality with history of building substantial new business pipelines from scratch
  • Relentless pursuit of new opportunities with ability to handle rejection and maintain high activity levels
  • Demonstrated success in converting cold prospects into long‑term clients

• Digital Marketing Solution Expertise

  • Deep, demonstrable knowledge of digital advertising products and their strategic application across various business verticals
  • Proven success selling comprehensive digital solutions including SEM, SEO, programmatic display, OTT/CTV, social media, email marketing, chat platforms, and website development
  • Ability to consultatively position digital products as strategic business solutions rather than commoditized services
  • Track record of using data and analytics to justify and support digital marketing investments

• Core Competencies

  • Expert‑level understanding of business categorization for targeted prospecting and solution matching
  • Exceptional needs analysis capabilities with ability to uncover hidden client challenges and opportunities
  • Superior presentation and communication skills for both individual and group settings
  • Strategic marketing strategy development experience for local and regional client portfolios
  • Professional appearance and business acumen appropriate for C‑suite level interactions
  • Cultural competency and relationship‑building skills for diverse client base engagement

• What Sets Our Ideal Candidate Apart

  • Unmatched drive for new business acquisition combined with sophisticated digital marketing expertise
  • Hunter mentality with consultant‑level product knowledge to provide strategic advertiser solutions
  • Aggressive prospecting abilities paired with analytical solution‑matching capabilities
  • Proven ability to translate digital product features into measurable business outcomes for advertisers

Benefits

• Competitive pay structure based on experience
• Health, dental, vision, and life insurance
• Matching 401(k) retirement plan
• Paid holidays and vacation time

Compensation

• $80 k–$100 k salary, plus commission and bonus opportunities

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a Great Place to Work and as a Best and Brightest equal opportunity employer.

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