Business Intelligence Manager
Mazda Canada Inc.
About the role
About
Transform marketing processes as a Business Intelligence Manager. Lead data-driven strategies to enhance performance and guide decision-making in a hybrid work environment.
This role reports to the Director of Marketing and plays a crucial part in evolving traditional strategies to digital, insight-led methodologies. You will initiate briefs, analyze comprehensive data across multiple touchpoints, and work collaboratively with cross-functional teams. Your insights will drive business growth and optimize performance across various marketing channels.
Key Responsibilities
- Initiate department and agency briefs to consolidate strategic inputs
- Lead development of measurement strategy with cross-functional teams
- Oversee brand health tracking and performance scorecards
- Manage demand measurement across multiple marketing channels
- Develop clarity in strategic agency briefs and stakeholder alignment
Requirements
- 5+ years of experience in a related field
- Post-secondary education in Management, Marketing, or related discipline
- Advanced proficiency in Microsoft Office
- Strong analytical skills and dashboard creation experience
- Proven ability to communicate insights effectively
Elevate brand health and performance metrics through data-driven strategies in a collaborative, innovative environment.
Skills
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