Business Marketing Outreach Specialist

About the Role

Leidos is on the lookout for a Business Marketing Outreach Specialist to enhance the exceptional Ameren Illinois Energy Efficiency Program. This role collaborates closely with leadership to develop innovative marketing strategies that elevate brand visibility and encourage participation in the program.

The primary responsibilities will include coordinating and implementing outreach strategies and support marketing initiatives aimed at Ameren Illinois business customers. This encompasses community and partner outreach, special events, and creating print and digital advertising, as well as building concepts for social media and developing materials for Energy Advisor field staff.

Reporting to the Senior Director of Marketing and Business Marketing Manager, you will be a vital outreach and marketing lead, working alongside program managers and subcontractors to achieve Program objectives.

Location

This position operates in a hybrid model, combining remote work with in-office time at our Downtown Peoria office. Expect about 25% travel throughout the Ameren Illinois territory.

Leidos highly values the opportunity to provide employment to utility ratepayers residing in Illinois. Thus, we strongly prefer candidates who are situated within the Ameren Illinois service territory, which covers the southern two-thirds of Illinois. This area includes significant communities such as Galesburg, Quincy, Peoria, Bloomington-Normal, Champaign-Urbana, Danville, Decatur, Springfield, Charleston-Mattoon, Effingham, Mt. Vernon, Marion, Carbondale, and Metro East (Belleville, O'Fallon, Granite City, Edwardsville, Alton, Collinsville).

Responsibilities

• Collaborate with Program Partners, Trade and Service Organizations, Not-for-Profits, Small Business groups, and Chambers of Commerce throughout the Ameren Illinois Service Territory to promote the Ameren Illinois Energy Efficiency Program.
• Design and execute marketing materials from inception to completion.
• Represent the Ameren Illinois Energy Efficiency Program at trade shows and outreach events, delivering presentations on business incentives and program offerings.
• Develop and manage monthly newsletters and webinars for Business customers and Program staff.
• Assess the effectiveness and impact of marketing initiatives through tracking and analysis, adjusting strategies as needed.
• Work closely with Energy Advisors to fulfill all marketing collateral requirements.
• Establish brand positioning, identify target audiences, and create outreach plans aligned with Program goals.
• Research new opportunities to boost customer brand awareness.
• Share and promote customer success stories to foster sustained participation.
• Act as a liaison between the Marketing and Outreach team and the Business Operations team.
• Regularly complete reports on processes and outreach activities.

Desired Education, Skills, Qualities and Experience

• Bachelor's degree in marketing, communications, English, or business.
• 2+ years of experience in marketing, communications, outreach, business, or a related field.
• Excellent organizational and project management skills, with the ability to multitask and manage various projects simultaneously.
• Public speaking and presentation comfort.
• Strong written and verbal communication skills.
• Positive, energetic attitude and a drive to succeed.
• Flexibility and adaptability to change.
• Professional demeanor and commitment to outstanding customer service.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Ability to thrive in a fast-paced, collaborative environment with a high-volume workload requiring quick turnaround.
• Background in energy efficiency is advantageous, though not required.

About the Employer

This role supports the Ameren Illinois Energy Efficiency Program; however, the employer will be Leidos, with no involvement from Ameren Illinois in the hiring or management processes.

If you're ready to challenge the norm and drive meaningful change, join Leidos, where we don't just follow; we lead. We're looking for innovators who disrupt complacency and refuse to accept the status quo.

Pay Range

Pay Range $41,600.00 - $75,200.00. This range serves as a guideline, and various factors such as responsibilities, experience, and other aspects will be considered.

About Leidos

Leidos is a leader in technology and industry offering innovative solutions to government and commercial clients. Headquartered in Reston, Virginia, we employ around 47,000 individuals globally and reported approximately $16.7 billion in revenues for the fiscal year ending January 3, 2025.

Pay and Benefits

We offer comprehensive compensation packages acknowledging the importance of our work. Benefits include competitive pay, Health and Wellness programs, Income Protection, Paid Leave, and Retirement plans.

Commitment to Non-Discrimination

All qualified applicants will be considered without discrimination based on sex, race, ethnicity, age, national origin, or any other protected status.