Campaign and General Marketing Manager – AI Products

About

We’re hiring a Product Marketing Manager to support the launch and growth of cutting-edge AI products within a global tech environment that feels like a start up as its so new.

You’ll play a key role in shaping how innovative AI products are brought to market — translating complex technology into compelling, user-focused stories that drive engagement and adoption.

What you’ll be doing

• Lead the development and execution of creative, multi-channel marketing campaigns
• Define and evolve product positioning, messaging, and value propositions
• Own go-to-market strategies for new features and product launches
• Use data, insights, and experimentation to optimise campaign performance
• Collaborate with product, research, and marketing teams to align on priorities
• Identify new opportunities to drive user growth, engagement, and adoption

What we’re looking for

• Experience in product marketing or a broad marketing role within a fast-paced environment
• Strong track record of delivering impactful, creative campaigns
• A genuine interest in AI (hands-on curiosity with tools is a big plus)
• Ability to simplify complex products into clear, compelling messaging
• Comfortable working with ambiguity and pace — startup mindset within a large organisation

If you’re interested, feel free to apply or reach out directly at hannah@principlehr.com.