Campaign Insights Manager (Ad Sales Research Manager)

About

Our client, a leading media and entertainment company, is seeking a Campaign Insights Manager (Ad Sales Research Manager) to support an upcoming parental leave. This position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events.

Responsibilities

• Candidates must be able to use research and Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance.
• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats.
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines.
• Support supervisor and the broader Impact team on key Sales priorities and initiatives.
• Manage, train, and motivate onboarding analysts.
• Collaborate across Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders.

Qualifications

Basic Requirements:

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field.
• Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm.
• Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others.
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging.
• Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs.
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus.
• Proven data analyzation, interpretation and visualization skills.

Eligibility Requirements:

• Must be willing to work in New York, NY office four days.
• Must be willing to submit to a background investigation.
• Must have unrestricted work authorization to work in the United States.
• Must be 18 years or older.

Desired Characteristics:

• Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider a plus.
• Strategic thinker with a deep interest in media, analytics and/or marketing.
• Story driven problem solver able to interpret and visualize data with client needs in mind.
• Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines.
• Strong communication skills, both oral and written.
• Ability to work independently and as part of a team.
• Naturally curious, resourceful and motivated.
• Open-minded and able to incorporate feedback and learnings into future projects.

Additional Requirements:

Hybrid:

• This position has been designated as hybrid, generally contributing from the office a minimum of four days per week (Monday - Thursday).

Benefits

• Medical insurance
• Prescription insurance
• Dental insurance
• Vision insurance
• AD&D insurance
• Life insurance
• Short-term disability insurance
• 401K plan