Campaign Marketing Manager

About

Cornerstone is excited to welcome a passionate Campaign Marketing Manager to our dynamic Field Marketing team. If you are a creative thinker with a proven knack for executing impactful marketing campaigns, we want to hear from you! Your focus will be on engaging integrated campaigns that generate qualified leads for new client acquisition and opportunities for growth within our existing client base.

We seek an innovative spirit who thrives on exploring fresh ideas and isn’t afraid to test and refine approaches to showcase Cornerstone's premier learning solutions.

Responsibilities

• Work collaboratively with key sales, marketing, and business development teams to create engaging and effective multi-channel campaigns that stimulate pipeline growth in targeted sales segments.
• Oversee and execute regional events and tradeshows, establishing a distinctive and compelling presence for Cornerstone that fosters meaningful in-person connections.
• Partner with the Account-Based Marketing (ABM) manager on specialized account programs that dovetail with the overall demand generation strategy.
• Collaborate closely with portfolio marketing and sales enablement to ensure that campaigns are supported by relevant industry insights and tailored content assets.
• Develop a thorough understanding of industries vital to Cornerstone's success and promote effective communication between sales and field marketing.
• Ensure that campaigns are deployed on schedule by adeptly managing stakeholders, budgets, timelines, and processes.
• Engage seamlessly with our Business Development team to customize broader marketing messages for targeted outreach programs.
• Measure, analyze, and report the impact of campaigns on sales pipeline growth and demand generation efforts.

Requirements

• Write excellent emails: You possess a proven ability to craft concise and impactful email communications.
• Know your channels: You have over 5 years of experience in creating and managing omnichannel marketing campaigns.
• Project manage like a pro: You excel in project and program management skills.
• Execute events seamlessly: You have expertise in event logistics and the ability to manage multiple events simultaneously.
• Dig details: You are a detail-oriented self-starter with strong cross-functional project management abilities.
• Roll up your sleeves: You have hands‑on experience in managing campaigns across various platforms.
• Think creatively: You thrive on inspiring and engaging prospects using innovative ideas.
• Build relationships easily: You excel at cultivating trust‑based relationships across diverse teams.
• Love to win: You have a proven track record of implementing successful campaigns that drive pipeline growth to achieve company goals.
• Think marketing can be fun: You bring energy, a proactive attitude, and a sense of humor to the team.
• Demonstrate commitment to diversity: You value inclusivity and contribute to creating an inclusive working environment.

Nice to Have

• Experience with Marketo, Salesforce, and ABM tools.
• Experience in an enterprise SaaS setting.
• Experience generating engagement with C‑suite buyers.

Our Culture

Spark Greatness. Shatter Boundaries. Share Success.

At Cornerstone, we foster a community of curious disruptors and innovative thinkers dedicated to empowering people everywhere to learn, grow, and succeed. We cherish collaboration, creativity, and continual improvement, and we are on the lookout for a candidate who shares these values.

Equal Employment Opportunity

We are committed to Equal Employment Opportunity. All qualified applicants will be considered without regard to race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected characteristic under applicable laws. If you require accommodation due to a disability or special need, please reach out to us.