Category Marketing Manager:in

About

As Category Marketing Manager, you are responsible for the strategic and operational marketing of the category with a focus on food, beverages, coffee, baby food, and pet food and pet supplies. You develop effective communication and sales promotion measures and implement them in close cooperation with Product Management, Marketing, and Sales. You share responsibility for the revenue, contribution margin, and visibility of your product ranges and manufacturers.

Responsibilities

• Responsibility for the marketing of your food & pet care assortment, including defining communication priorities
• Development and implementation of marketing and promotion plans in coordination with Product Management and manufacturers
• Conception and implementation of sales promotion measures, new product launches, and manufacturer worlds
• Co-negotiation of advertising cost subsidies (WKZ), as well as responsibility for WKZ controlling and accounting
• Analysis, monitoring, and continuous optimization of marketing measures and the performance of your assortments and brands in the shop
• Ensuring an attractive shop presence in close coordination with Product Management and Platform Marketing
• Interface and coordination function between Product Management, Category Lead, central Marketing, manufacturers, and sales channels
• Active exchange with other Category Marketing Managers for the further development of marketing activities

Benefits

Mobility

• Free parking, financial contribution to public transport, and pool cars for business appointments.

Insurances

• Above-statutory – 100% wage continuation and full financing of the daily sickness allowance insurance by the employer.

Family

• 18 weeks of paid maternity leave with the possibility of extension and 4 weeks of paid paternity leave.

Development

• Internal training in our own academy as well as financial contribution to external further training.

Recreation

• At least 5 weeks of vacation, with the additional possibility of purchasing vacation and unpaid leave.

Discounts

• Attractive discounts in the Brack online shop as well as meal subsidies and staff restaurants in Mägenwil and Willisau.

Qualifications

• Completed commercial apprenticeship as well as further education in Marketing and/or Business Administration with a focus on Marketing or comparable qualification
• 2–3 years of experience in Category Management or Marketing, ideally in e-commerce or retail (FMCG)
• Passion for food and pet care topics
• Experience in planning and efficient implementation of marketing measures
• Good MS Office skills and a high affinity for digital tools, especially proficient in using analytics tools
• Very good German language skills, both written and spoken, as well as good English skills
• Analytical, networked, and entrepreneurial thinking as well as strong affinity for numbers
• Strong communication and negotiation skills in dealing with internal and external stakeholders
• Team-oriented, solution-oriented personality with high initiative

About Us

"Together we shape the commerce of tomorrow." Brack.Alltron employs around 1300 people and generates over one billion in revenue. The company exists because one person had the courage to find and follow new paths. Our success story shows that through each individual, something great is created together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, promote and challenge each other, and enjoy what we do every day.

Our Application Process

• You create your profile in our career portal and apply directly online for the advertised position.
• You will immediately receive a confirmation of receipt and within a maximum of 10 working days, you will receive feedback on the next steps.
• While you show us your patience, we take personal time to review your application and define the next steps.
• If your documents convince us, we will get to know each other via a live video call or in a personal interview.
• The "match" is mutually confirmed. Then we go into the second round of interviews where you will get to know your future workplace and the team.
• YES – we have chosen each other! The employment contract will be sent to you digitally, and after signing the contract, you will receive access to our internal communication channels, and at the same time, we will prepare your onboarding process.