Category Marketing Manager:in

About the Role

As Category Marketing Manager, you will be responsible for the strategic and operational marketing of the category with a focus on Food, Beverages, Coffee, Baby Food, and Pet Food and Pet Supplies. You will develop effective communication and sales promotion measures and implement them in close cooperation with Product Management, Marketing, and Sales. You will share responsibility for the revenue, contribution margin, and visibility of your product ranges and manufacturers.

What You'll Do

• Responsibility for the marketing of your Food & Petcare product range, including defining communication priorities.
• Development and implementation of marketing and promotion plans in coordination with Product Management and manufacturers.
• Conception and implementation of sales promotion measures, new product launches, and manufacturer worlds.
• Co-negotiation of advertising cost allowances (WKZ) and responsibility for WKZ controlling and accounting.
• Analysis, monitoring, and continuous optimization of marketing measures and the performance of your product ranges and brands in the shop.
• Ensuring an attractive shop presence in close coordination with Product Management and Platform Marketing.
• Interface and coordination function between Product Management, Category Lead, central Marketing, manufacturers, and sales channels.
• Active exchange with other Category Marketing Managers to further develop marketing activities.

What You'll Bring

• Completed commercial apprenticeship and further education in Marketing and/or Business Administration with a focus on Marketing or comparable qualification.
• 2-3 years of experience in Category Management or Marketing, ideally in e-commerce or retail (FMCG).
• Passion for Food and Petcare topics.
• Experience in planning and efficient implementation of marketing measures.
• Good MS Office skills and a high affinity for digital tools, especially proficient in using analytics tools.
• Very good German language skills (written and spoken) and good English skills.
• Analytical, networked, and entrepreneurial thinking as well as a strong affinity for numbers.
• Strong communication and negotiation skills in dealing with internal and external stakeholders.
• Team-oriented, solution-oriented personality with high initiative.

About Us

"Together we shape the retail of tomorrow." Brack. Alltron employs around 1300 people and generates over one billion in revenue. The company exists because one person had the courage to find new paths and follow them. Our success story shows that through each individual, together, something great is created, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, promote and challenge each other, and enjoy what we do every day.

Our Hiring Process

1. Create your profile in our career portal and apply directly online for the advertised position.
2. You will receive an immediate confirmation of receipt and within a maximum of 10 working days, you will receive feedback on the next steps.
3. While you show us your patience, we personally take time to review your application and define the next steps.
4. If your documents convince us, we will get to know each other via a live video call or in a personal interview.
5. The "match" is mutually confirmed.
6. Then we go into the second round of interviews where you will get to know your future workplace and the team.
7. YES – we have decided on each other!
8. The employment contract will be sent to you digitally, and after signing the contract, you will receive access to our internal communication channels, and at the same time, we will prepare your onboarding process.

Benefits

• Discounts: Attractive discounts in the Brack online shop, as well as lunch discounts and staff restaurants in Mägenwil and Willisau.
• Rest: At least 5 weeks of vacation, with the option to buy additional vacation days and take unpaid leave.
• Development: Internal training in our own academy and financial support for external further training.
• Family: 18 weeks of paid maternity leave with the possibility of extension and 4 weeks of paid paternity leave.
• Insurance: Above statutory requirements – 100% wage continuation and full financing of the sickness daily allowance insurance by the employer.
• Mobility: Free parking, financial contribution to public transport, and pool vehicles for business appointments.