Chargé de Marketing & Communication

About MBway Lyon

MBway Lyon, an international management school from Bac +3 to Bac +5, is looking for an apprentice for its partner company FLUNOVA, a Marketing & Communication Officer, in an apprenticeship contract in Lyon 7 (69007).

A training or a job: why not both?

Do you want to pursue a professionalizing training? Take advantage of the benefits of an apprenticeship contract to train and acquire a Bac +5 in Digital Marketing & Communication Strategy at MBway Lyon.

Missions

The apprentice will be involved in various levers of the marketing and communication plan to increase Flunova's visibility and attract new clients:

Social Media Management & Content Creation

• Definition and implementation of an editorial strategy (Facebook, Instagram, LinkedIn…)
• Creation of engaging content: posts, videos, stories, infographics, customer testimonials
• Monitoring trends and proposing new innovative formats
• Community management: responding to comments, interacting with followers

Customer Acquisition via Digital Advertising

• Participation in the implementation of Google Ads and Facebook/Instagram Ads campaigns
• Optimization of advertisements to maximize conversions and minimize acquisition costs
• Performance analysis and recommendations for improvement

SEO & Content Marketing

• Writing SEO-optimized blog posts on topics related to energy renovation
• Creation of specific pages to improve local SEO
• Monitoring keyword positioning and recommendations to improve organic traffic

Lead Magnet & Emailing Development

• Creation and promotion of high-value free content (PDF guides, eligibility quizzes for aid, checklists)
• Implementation and monitoring of an emailing sequence to convert prospects into customers

Partnerships & B2B Relations

• Identification and contact of local partners (architects, real estate agencies, financing brokers…)
• Development of a customer referral and loyalty program
• Organization of events (webinars, information workshops on energy renovation)

Performance Monitoring & Reporting

• Implementation of a dashboard to track marketing KPIs
• Analysis of results and optimization recommendations

Profile

• Interest in the energy renovation, digital, and communication sectors
• Creative, autonomous, and proactive
• Comfortable with content creation and social media
• Knowledge of online advertising tools (Facebook Ads, Google Ads) is a plus
• Design skills (Canva, Photoshop) and video editing are an asset

Modalities

• Contract type: apprenticeship, in apprenticeship or professionalization contract
• Duration: 12 to 24 months, full-time
• Work location: Lyon region
• Salary: to be calculated according to your age and level of study