Cluster Assistant Digital Marketing Manager

Key Duties and Responsibilities

• Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
• Develop and manage content calendars for all social media platforms
• Create, curate, edit and manage all published content (images, video, written)
• Write compelling captions that align with the brand s voice and strategy
• Prepare influencer content creation briefs and coordinate with PR agencies for execution
• Implement and lead strategic initiatives for follower growth and audience engagement
• Plan and execute content creation from photoshoot to video editing
• Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
• Manage influencer relationships and introduce brand partnership
• Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
• Manage social media crises or negative feedback in a professional and timely manner
• Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
• Provide live coverage or real-time posting for brand events to enhance audience engagement
• Monitor, listen, and respond to users in a social way while cultivating leads and sales
• Analyze campaign data and web traffic metrics
• Manage property websites and OTA content update