Cluster Marketing Manager job

Responsibilities

• Define and refine brand identity, tone, and positioning for each property, ensuring distinct yet cohesive representation across all guest touchpoints-digital, print, and on-property.
• Develop and oversee annual marketing plans and property-specific calendars aligned with revenue goals, ownership expectations, and market demand trends.
• Lead the annual marketing budgeting process, ensuring investment aligns with commercial strategy, forecasted ROI, and business objectives.
• Represent the portfolio in ownership and executive meetings, providing strategic recommendations and actionable insights to optimize topline performance.
• Conceptualize and deploy collection-wide campaigns and marketing initiatives initiatives across digital channels, including paid search, social and email.
• Provide leadership, mentorship, and coaching to on-property marketing and sales teams, fostering collaboration and alignment with company-wide objectives.
• Monitor competitor activity, industry trends, and market performance to proactively adapt strategy and maintain competitive positioning.
• Oversee PR, influencer, and partnership strategies to elevate brand awareness and strengthen destination positioning.

Benefits

• health & wellness programs
• best in class learning and development
• travel discounts that 'feed your inner explorer'