Marketing/Sales Co-Founder

About Papero

Papero is a German document management app that eliminates paperwork stress with OCR scanning, AI extraction, and smart payment reminders. We have:

• Live App in the App Store (iOS, Android coming soon)
• Technology is completely ready – active bug fixes & new feature planning
• First users are using the app – product validated, now focusing on scaling

Now, we just need one thing: a marketing genius to put Papero on the map.

Your Role

You are marketing/sales-driven and want to do more than just 'work' – you want to co-found. You bring strategic thinking, a hands-on mentality, and the drive to make Papero the #1 document app in Germany.

Responsibilities

• Growth Strategy: Meta Ads, TikTok, Google – you know which channels work for productivity apps.
• User Acquisition: From app install campaigns to retention optimization.
• Positioning & Messaging: You understand German users and know how to turn "invoice anxiety" into marketing gold.
• Partnerships & PR: Media contacts, influencer collaborations, content strategy.
• Analytics & Optimization: You love data and optimize based on metrics, not gut feeling.

Qualifications

• Fluent German (native or C2) – our target audience is DACH.
• Digital Marketing Experience – ideally app marketing, but strong digital marketing skills are sufficient.
• Hands-on Mentality – You implement yourself, you don't wait for agencies.
• Growth Mindset – Test, iterate, scale. Fail fast, learn faster.
• Entrepreneurial Thinking – You want to co-found, not just be an employee.

Nice-to-have (but not a must):

• App Marketing Experience (Meta/TikTok/Apple Search Ads)
• Content Creation Skills (UGC, Video Editing)
• Knowledge of the German app market
• Proximity to Lippstadt/Paderborn (NRW) – but remote is also okay

Benefits

💰 Equity & Partnership

• 50/50 Co-Founder split – a true partnership at eye level.
• Vesting & Cliff (protects both sides in case of early exits).
• Co-Founder Status: We will found a company together (UG → later GmbH).

What does Vesting mean? Your 50% will be "earned" over a defined period. This protects both of us: If someone leaves after 2 months, they don't keep half the company. After, for example, 1 year (cliff), you have 25% earned, and after, for example, 4 years, the full 50%. Standard in all reputable startups.

🚀 The Opportunity

• Real Problem: Validated pain point with €5 billion market potential.
• Tech is 100% Ready: You don't need to build an app; focus entirely on growth.
• Product-Market Fit: First users use the app daily; we are now scaling.
• DACH Market: 100M+ potential users, German competition is weak.
• Timing: App is live, tech works; now is the perfect time for marketing.

🎯 Flexibility

• Remote: Work from wherever you want (Germany).
• Timeline: We start with joint planning; no "immediate full-time" pressure.
• Decisions: 50/50 partnership means real say in decisions.