Social Commerce Specialist

Job Description

McCormick is seeking a Social Commerce Specialist to help accelerate our digital transformation and drive growth across emerging commerce platforms. This role will lead the execution and scaling of our TikTok Shop affiliate program, initially focused on one brand within our portfolio, with opportunity to expand across additional brands over time. You will play a critical role in building affiliate relationships, optimizing performance, and driving Gross Merchandise Value (GMV) through strategic content partnerships. This is an exciting opportunity for a results-oriented social commerce professional who thrives at the intersection of content, community, and conversion.

Qualifications

Required Experience:

• 3+ years of experience in social commerce, affiliate marketing, influencer marketing, or digital commerce.
• Hands-on experience managing TikTok Shop affiliate programs or similar social commerce platforms.
• Demonstrated success driving measurable GMV growth through affiliate or influencer partnerships.
• Experience recruiting, evaluating, and managing creator or affiliate relationships.
• Strong understanding of TikTok content formats, creator ecosystems, and commerce mechanics.

Preferred Experience:

• Experience within a consumer packaged goods (CPG) organization or direct-to-consumer (DTC) brand.
• Familiarity with digital media buying, including campaign amplification strategies.
• Experience working cross-functionally with logistics or fulfillment partners.
• Background in scaling emerging digital commerce channels within a growth-focused organization.

Key Skills:

• Analytical mindset with ability to interpret performance data and translate insights into action.
• Strong relationship management and communication skills.
• Commercial acumen, including understanding of commission models and P&L impact.
• Highly organized with strong project management capabilities.
• Results-driven with a proactive, test-and-learn approach.
• Comfortable operating in a fast-paced, evolving digital environment.

At McCormick, we are building the future of flavor through innovation, digital acceleration, and bold thinking. The Social Commerce Specialist will play a pivotal role in shaping how our brands connect, convert, and grow within the rapidly evolving social commerce landscape.