Communications and Marketing Operations Senior Manager, Dairy

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Role Description

Serve as the Communications & Marketing Operations Senior Manager for the Zoetis U.S. Dairy business, a key role within the Livestock Marketing Operations team in the animal health industry. This position drives the development and execution of integrated marketing and communication plans, ensuring alignment across brands, services, and the product portfolio.

Collaborate with sales and technical service teams, enabling functions, external marketing agencies, and suppliers to deliver impactful, well-coordinated marketing plans. Build and maintain strong relationships founded on trust and performance to ensure seamless execution. Oversee and optimize advertising and promotion budgets, including forecasting and maximizing spend. Identify and implement opportunities to integrate Zoetis Dairy marketing and communication efforts into broader corporate initiatives, enhancing visibility and effectiveness.

Position Responsibilities

• Develop and execute comprehensive communication plans and programs for Zoetis Dairy and related brands, ensuring alignment with business and marketing objectives.
• Collaborate with cross-functional teams to deliver cohesive and impactful communication strategies that support brand and service goals while maintaining consistent messaging across various mediums and portfolios.
• Create and manage high-quality internal content for the Zoetis field force, enabling effective communication of business unit priorities and initiatives.
• Continuously evaluate communication efforts to ensure effectiveness, identify areas for improvement, and implement best practices to enhance overall impact.
• Oversee and strengthen the day-to-day relationship with the brand marketing agency and key internal and external partners, ensuring seamless collaboration and alignment with strategic goals.
• Partner with the agency and Zoetis digital teams to define and implement robust metrics for marketing communications programs, driving data-driven insights to measure and enhance effectiveness.
• Lead public and media relations initiatives for Zoetis Dairy, collaborating across functions to deliver impactful and cohesive marketing and communication strategies. Stay at the forefront of industry trends and advancements in marketing and communications to drive innovation and inspire fresh, effective ideas.
• Oversee the end-to-end vetting and approval process for communication materials and initiatives, ensuring alignment with creative briefs and strategic objectives. Manage all stages, from initial concept development and pre-work to securing final approvals through the legal and regulatory review process.
• Effectively manage, forecast, and report on assigned advertising and promotion budgets. Proactively optimize resources to ensure maximum return on investment and alignment with strategic marketing objectives.
• Integrate industry sponsorships and industry alliances with communications efforts and brand objectives. Establish objectives, strategies, and implementation for pork/poultry events and activities, including trade shows, customer meetings, and internal meetings.

Education and Experience

• Education: BS or BA required in animal science, communications, journalism, broadcast media, convergent media, and other applicable fields. MBA or relevant advanced degree preferred.
• Professional:
  • 7-10 years of related marketing communications or agency experience required.
  • Animal health and/or pharmaceutical experience preferred.
  • Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns.

Technical Skills Requirements

• Computer Experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus, but not a requirement.
• Demonstrates ability to provide strategic, creative, innovative, and efficient solutions to meet marketing strategic imperatives/objectives and business strategies.
• Ability to develop, present, and implement (digital and non-digital) communications plans and programs with strong follow-up, measurement, and accountability in achieving results.
• Demonstrates ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline and budget.
• Strong presenting, writing, editing, and verbal communication skills are a must.
• Able to work in a team environment with many internal and external stakeholders and support groups.
• Proven track record successfully leading agency and supplier teams.
• Proven budget forecasting and management ability.
• Proven record of initiative, resourcefulness, and willingness to accept challenges and lead change.

Physical Position Requirements

• The role will have responsibility to travel to meetings and other Zoetis sites 25% of the time and some weekend work/travel are a requirement of the position.

Compensation and Benefits

• Base Salary Range: $129,000 - $209,000 USD
• Eligibility: This position is eligible for short-term incentive compensation.
• Benefits: Zoetis offers a comprehensive benefits package including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution, and 4 weeks of vacation. Visit zoetisbenefits.com to learn more.

Employment Type

• Full time
• Regular
• Colleague

Equal Opportunity Employer and Privacy Notice

Zoetis is committed to equal opportunity in employment. We comply with all applicable laws governing nondiscrimination and employment eligibility verification. Reasonable accommodations are available for individuals with disabilities. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation.

Important Notice Regarding Recruitment Communications:

• Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com.
• Initial contact may also be through LinkedIn.
• Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains for job opportunities, interviews, or offers.
• Treat any recruitment-related email not from @zoetis.com as suspicious. For your security, do not reply, click links, open attachments, share personal/financial information, or send money in response to unexpected or questionable communications.
• Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment.
• Zoetis seeks information related to job applications for jobs in the U.S. solely via:
  1. The company website at www.Zoetis.com/careers.
  2. Email to/from addresses using only the Zoetis domain of "@zoetis.com".
• Zoetis does not use Google Hangout for recruitment activities. Any solicitation or request for information via other means or utilizing email addresses with other domains should be disregarded.

Third-Party Agency Submissions:

• Any unsolicited resumes sent to Zoetis from a third party will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. This applies even to approved vendors without specific engagement for a search.