Communications and Strategic Partnerships Lead, Korea

WHO WE ARE

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

ABOUT THE ROLE:

We are building in-house communications and strategic partnerships capability to drive TwelveLabs’ visibility and strategic presence in Korea, scaling into APAC over time. This is not a traditional PR role - you will own the full communications lifecycle from story planning to coverage measurement, while also serving as a strategic bridge to government, public sector, and industry stakeholders. Working closely with Product, Marketing, and Tech teams, you will craft compelling narratives about our video AI technology and connect TwelveLabs with the people and organizations that matter most for our growth in Korea and APAC.

IN THIS ROLE, YOU WILL OWN:

Communications Strategy & Execution

• Collaborate with Product, Marketing, and Tech teams to plan and produce press releases and in-depth feature stories
• Own PR strategy and manage Korea communication channels to maximize brand visibility
• Drive agenda-based media outreach and measure coverage outcomes
• Design executive interview scripts and media engagement strategies
• Develop content across formats: written articles, interview scripts, video storyboards, and presentation materials

Strategic Relations & Intelligence

• Build and maintain relationships across Korea's public sector — government ministries, public agencies, and industry associations
• Surface relevant meetings, events, and conversations, and connect them to internal teams as actionable opportunities
• Monitor policy trends, procurement cycles, and competitive movements relevant to AI and video understanding, and synthesize them into intelligence for internal teams

YOU MAY BE A GOOD FIT IF YOU HAVE:

• 7+ years of experience in PR/communications, government/external relations, or strategic communications
• Experience building and maintaining relationships with government entities, industry partners, or public sector stakeholders
• Strong story planning and execution skills
• Excellent Korean communication skills (written and verbal) with professional English proficiency
• Ability to work independently, gather intelligence proactively, and connect dots across stakeholders
• Experience in fast-paced, high-growth environments

PREFERRED QUALIFICATIONS: [NOT REQUIRED BUT A NICE BONUS]

• Journalism background - especially covering AI tech/IT, government (관련 부처 출입 경력 우대)
• Established media network and government contacts in Korea
• Understanding of Korea’s AI ecosystem, government technology and Sovereign AI narrative
• Experience with video content production or storyboarding
• Experience working in multinational or US-Korea cross-border organizations

BENEFITS AND PERKS

Growth & Tools

• Global Team working with global B2B clients
• Hybrid work with autonomy and collaboration
• Latest MacBook and 700,000 KRW for home office equipment, with equipment replacement every 3 years
• Tokens never sleep - Unlimited LLM tokens for Tech roles
• 1,400,000 KRW for self-development (lectures, conferences, memberships)
• English education program and global buddy program
• Taxi fare support for night and weekend commutes

Meal & Snack

• 7,200,000 KRW corporate card for meals, transportation, etc.
• Office snack bar (snacks, coffee, seasonal fruits)
• Dinner provided for office work after 7 PM

Wellness & Family

• Annual health check-up for employee and one family member
• Group insurance (choose one: accident insurance/dental insurance/family accident insurance)
• Flu vaccination cost support
• 2-week paid Holiday Break at year-end