Consumer Insights Manager

About

Yoplait Liberté Canada is a local company driven by iconic brands and passionate teams who, every day, produce high‑quality yogurts made with 100% Canadian milk.

What we offer

• Exciting projects within a transforming and growing company
• Flexibility: a hybrid, human, and caring remote‑work environment
• Recognition of relevant years of experience for vacation calculation
• A comprehensive group insurance plan, 100% employer‑paid, and an Employee Assistance Program (EAP)
• A retirement plan (RRSP and DPSP) with employer contributions (we invest in your future!)
• Enhanced parental leave
• Concrete opportunities for continuous training and skills development
• Modern offices, easily accessible by public transit, with a friendly atmosphere (breakfast, social exchanges, coffee, restaurant in the same building)
• The pride of contributing to iconic brands that have been part of Canadian households for decades
• Be part of an inspiring transformation: help build a rapidly evolving company with a reinvented culture

This role is a hybrid position (Toronto head office)

What you will accomplish daily

Consumer Insights

• Developing & implementing learning plans for assigned brands.
• Conducting and leading consumer profile & trend evaluations and concept testing to develop key insights and growth opportunities.
• Partner with internal brand, product and R&D teams to strategize one-to-five-year pipeline of innovations.

Performance Analysis & Monitoring

• Analyze POS and panel data, margins, and KPIs to evaluate brand performance.
• Identify improvement opportunities and propose corrective actions.

Cross‑Department Collaboration

• Support marketing & sales teams by providing relevant consumer and category insights. In some occasions, attending client meetings to present said consumer insights.
• Work closely with our R&D and Marketing team to develop consumer insights that result in ground‑breaking innovation, data‑driven messaging and award‑winning campaigns.
• Partner collaboratively with external market research agencies to maximize budget, output and insights to bring back to our internal team.

Innovation and Continuous Improvement

• Identify and introduce product innovations or emerging trends within Canada and within the category.
• Stay updated on industry best practices and recommend process improvements.
• Be the voice of consumer within our innovation and gate processes, keeping close to what Canadians wants and needs are to help us create solutions for them.

What you need to join our team

• Bachelor’s Degree in Marketing, Analytics, Business Administration or a related field.
• Minimum of 5 years of relevant experience in consumer insights management, market research, preferably in the food industry or FMCG (Fast‑Moving Consumer Goods).
• Strong analytical skills and proficiency in insights & data management tools (Nielsen, Tableau, Ipsos, ERP software, etc.).
• Strong strategic thinking, ability to review large sets of qualitative and quantitative data and pull out key insights aligned with strategic actions.

Why join us

At Yoplait Liberté, we offer a human, inclusive, and respectful work environment where collaboration, flexibility, and development are at the heart of our culture.

Want to be part of a company that has both flavour… and purpose? Apply now and come help write the next chapter with us!