Marketing Manager

About

Are you ready to take the lead on a high-visibility Migraine Franchise and turn sophisticated consumer strategies into award-winning creative execution? Cella is looking for a strategic, high-energy Marketing Manager to join our client's world-class Consumer Marketing team. This is a unique opportunity to drive success for a leading brand by managing best-in-class DTC (Direct-to-Consumer) omnichannel campaigns that truly impact patient lives.

Responsibilities

As a key driver of the consumer experience, your "day in the life" will involve a blend of strategic planning and hands-on execution:

• Omnichannel Execution: Translate high-level brand strategy into actionable marketing plans across digital, social, and traditional channels.
• Creative Leadership: Lead the development and deployment of insight-driven, personalized content, ensuring all assets align with brand positioning.
• Agency Management: Act as the primary bridge for agency partners, providing clear strategic direction to deliver high-quality work on time and within budget.
• Performance Optimization: Partner with media agencies and analytics teams to monitor channel performance, reporting on key metrics to maximize ROI and engagement.
• Cross-Functional Alignment: Work closely with regulatory, legal, and medical partners to strengthen promotional claims and ensure all messaging stays within label guidelines.
• Data-Driven Influence: Generate and analyze consumer data to inform audience focus, making proactive recommendations based on market dynamics.

Qualifications

To be successful in this role, you must bring a balance of creative intuition and analytical rigor:

• Education: Bachelor's Degree in Marketing, Communications, or a related field.
• Marketing Expertise: Proven experience in Asset Development and a track record of pulling consumer strategy through to final execution.
• Strategic Communication: Ability to influence and lead cross-functional teams within a complex, matrixed organization.
• Regulatory Knowledge: Working knowledge of the regulatory environment (highly preferred) to navigate the creative approval process effectively.
• Analytical Capabilities: Strong ability to translate complex data into actionable insights and optimized marketing tactics.
• Core Competencies: Must be a self-starter with a proactive attitude and a history of managing multi-million dollar budgets and tight timelines.

Benefits

Cella offers a comprehensive benefits package, including:

• medical insurance
• prescription insurance
• dental insurance
• vision insurance
• AD&D insurance
• life insurance
• short-term disability insurance
• 401K plan (all benefits are based on eligibility)