Consumer & Trends Analyst

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Key Purpose

Be able to effectively research, identify, and implement trend and consumer insights in a fast-paced, dynamic environment. Their goal will be to provide brands with culturally relevant, actionable opportunities to influence creative content and ensure consumer relevancy at all times. This will require a strong ability to identify and implement key trends and consumer insights that align with brand values and resonate with target audiences.

Key Responsibilities & Competencies

• Become a brand expert aligning with ABInBev Insights department and external research hubs in order to fully understand category environments in the market.
• Perform internal and external brand investigation both locally and globally to gather learnings and formulate best practice.
• Leverage ABInBev technology stack to uncover consumer insights and trending topics.
• Identification and understanding of consumer segmentation and occasions-based insights.
• Identifying opportunities for quick actionable insights and ideas.
• Helping ideate and brainstorm creative ideas through the support of data and insights.
• Brand custodian responsible for by ensuring insights and information supplied relates to passion points, drivers and areas of focus in order to provide relevant and insightful value.
• Create alignment across multiple draftLine & Co departments to ensure insights are driving data lead creativity.
• Understand latest industry changes and trends, innovate and optimize on existing templates in terms of data visualisation, analysis and presentation design.
• Perform several projects at the same time and consistently improves on the quality per project through innovative ways to present work and challenging the status quo. Tracks timesheetsconsistently and accurately.
• Insights and recommendations should be applicable to multiple brands and effect assigned brand performance across traditional and digital channels.
• Be able to interpret briefs beyond their words and provide a detailed report which contributes to the brand's objectives and KPIs, in a timeous manner, whilst understanding brand partners' deeperand unsaid needs.
• Innovate on ways in which the tools can be used to uncover valuable insights for the business. Regularly look at updating queries and improving syntax to increase mention count and accuracy ofdata.
• Understanding the full 1YP, brand purpose and Jobs to be done for the assigned brands.
• Be a crucial member in team and department-wide routines with consistently valuable input which aligns to the session's objectives. Takes an active role in driving brands forward in adopting insights which impact the JTBD in the assigned 1YP in a way which is aligned to current consumer needs.
• Collaborate efficiently with all team members, through mutually beneficial ways of working. Combines feedback with their own ways of thinking to create compelling reports.
• Innovate on existing plans and identify potential gaps which can be solved within existing plans.
• Understand latest industry changes and trends, innovated and optimize on existing templates in terms of data visualization, analysis and presentation design.
• Displays developed problem-solving skills that allow them to analyze data and interpret data from multiple perspectives to offer customized insights and learnings that drive tangible change for thebrands they work on.
• Displays clear signs of self-awareness, such as the ability to approach conflict management objectively. Has the ability to reflect on how their actions and interactions impact others. Effectivelycommunicates concerns and offers opportunities for engagement on issues.
• Maintain relationships with key brand stakeholders within the brand portfolio that position them as a strategic resource leveraged to inform and guide key decisions. Act as a trusted resource that contributes to cross-department collaboration.

Main Outputs

• Timesheets completed weekly
• Research Dashboards
• Research reports
• Instant insights/ quick-turn trends and ideation
• Report collaboration with Brand Intelligence and Digital Strategy
• Cultural Calendar

Qualifications/ Experience

• Matric
• (Higher Certificate/Diploma) or relevant tertiary qualifications / certifications
• 4+ years either insights analysis / strategy / research – key being the ability to interpret dataand identify trends and insights
• Knowledge and experience using research and reporting tools to drive consumer insightsidentification and understanding
• Understanding of research techniques and frameworks with the ability to apply them in anagile environment
• Ability to interpret and communicate data and research across the marketing department

Additional information:

• Band: VIII

SAB/ABInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing. In accordance with South African Breweries (Pty) Ltd duty to provide and maintain a workplace that is safe for of our employees and their families, our customers and visitors, and the community at large from infectious diseases that may be reduced by vaccinations, we require all new appointments to be vaccinated as a condition of employment at our company.