Content Development - Web & Mobile

Basic Purpose

To assist in the development and maintenance of [CLIENT] S digital content strategy on web and mobile channels. Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices.

Implement and monitor [CLIENT] S online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand.

Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.

Responsibilities

• Author, QA and publish content within Adobe Experience Manager to support Marketing & Business initiatives
• Analyze and report testing and optimization results, content initiative results and make recommendations for future redesigns and testing, and campaigns and projects
• Create, edit, test, optimize and evaluate digital experiences
• Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation
• Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action
• Partner in the create, maintenance, and execution of the digital content calendar
• Develop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to management
• Serve as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors
• Represent Web & Content Strategy team at meetings with business units and other Marketing teams
• Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
• Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
• Work with internal content authors and designers to ensure content meet digital best practices
• Performs other duties as appropriate

Qualifications

• Bachelor s Degree in a related field or the equivalent combination of training, education, and experience
• Effective verbal and written communications skills
• Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)
• Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables
• Experience in using web analytics software (Adobe Analytics)
• Knowledge in interactive usability best practices and concepts
• Knowledge of interactive design and information architecture related to content strategy
• Knowledge of SEO strategy as applied to content
• Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools
• Managing multiple priorities independently and/or in a team environment to achieve goals
• Organizational, planning and time management skills
• Skill influencing and building consensus with business partners
• Skill navigating multiple screens and PC applications and adapting to new technologies
• Desired - Familiarity with using web analytics software (Adobe Target, Adobe Analytics, Google Analytics)
• Desired - HTML skills, including knowledge of CSS, JavaScript
• Desired - Experience in various content management systems (Adobe Experience Manager preferred)
• Desired - Knowledge of the financial services environment and [CLIENT] S functions, policies, procedures, products, and services
• Desired - Experience working in a demanding, fast paced, creative environment similar to an advertising agency

Bank Secrecy Section

Remains cognizant of and adheres to [CLIENT] policies and procedures, and regulations pertaining to the Bank Secrecy Act.