Content Lead (Editor-in-Chief & Strategy)

About Koinly

We’re on a mission to simplify crypto taxes and asset tracking.

We're one of the fastest-growing crypto tax calculators in the world with solid product–market fit.

Trusted and loved: don’t take our word for it, see what our customers say.

Used by hundreds of thousands of investors and accountants, and a partner to major crypto exchanges.

Our users get through their crypto taxes in 20 minutes; many will save days or weeks, filing their crypto taxes for the first time, giving them the confidence to build a portfolio for the long term.

We're building tools to enable further widespread adoption of cryptocurrency by automating the regulatory hurdles of tax compliance and asset tracking.

Founded in 2018 Co-workers 36

Role at a glance

The mission: Own Koinly’s content strategy end-to-end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.

Team: Marketing

Report to: Head of Marketing

Location: Remote - Europe

Employment type: Full-time (contractor - B2B)

Experience level: ≥ 8 years

Perks: 32 days PTO, 100% Async culture, flexible schedule, and true autonomy.

🚀 Work within one of the most rapidly growing industries in the world.

What you'll own

As the Content Lead, you will transform Koinly’s content into a scalable growth and trust engine, acting as both a visionary strategist and a rigorous editor-in-chief.

Editorial strategy & roadmap

• Define and execute Koinly’s editorial agenda: Translate business goals into a high-impact roadmap covering SEO, product-led content, and thought leadership.
• Establish content pillars: Prioritize initiatives across the blog, website, YouTube, and social channels to ensure a balance of evergreen educational guides and high-conversion assets.
• Lead integrated storytelling: Collaborate cross-functionally with Product Marketing, Partnerships, and Customer Support to ensure a unified narrative across the entire user journey.

Editorial excellence & production

• Act as Editor-in-Chief: Enforce a high bar for quality, setting the "Gold Standard" for crypto-tax content through rigorous editing and brand-voice alignment.
• Develop domain authority: Partner with tax experts and accountants to ensure every piece of content is technically accurate, authoritative, and simplifies complex regulations.
• Manage end-to-end production: Oversee the lifecycle of content from brief to publication, including the creation of industry reports, comparison pages, and data-backed case studies.
• Maintain the Content Playbook: Own and iterate on style guides, tone-of-voice documentation, and editorial standards to ensure consistency across all contributors.

Growth, ops & leadership

• Manage and scale the content engine: Lead the content team and a network of freelancers/agencies; define roles, manage SLAs, and mentor team members.
• Drive measurable performance: Own organic visibility, SEO rankings, and assisted conversion metrics. Track and analyze performance to iterate on what drives the most business impact.
• Optimize distribution and repurposing: Develop systematic plans to syndicate and repurpose major assets across social, email, and PR channels.
• Refine content operations: Build and manage efficient workflows, editorial calendars, and publishing pipelines to ensure a consistent and predictable output.
• Expand channel footprint: Identify and launch new formats (e.g., podcasts, Reddit community content, or guest contributions) to increase brand reach within the crypto ecosystem.

This role is a fit if…

You'e an Editor-in-Chief who thrives at the intersection of editorial excellence, SEO science, and product-led growth. You've a natural radar for quality and can spot a misaligned brand voice from a mile away. You enjoy the "puzzle" of translating complex technical topics (like crypto tax and regulation) into clear, high-trust narratives that convert. On top of that, you're a leader of people; you take pride in mentoring writers into strategists and building operational systems that allow a content team to scale without losing its soul.

The must-haves

• 8+ years of experience in content strategy and editorial leadership, specifically within B2B or B2C SaaS (fintech experience is a significant advantage).
• Editorial excellence: A portfolio that demonstrates "Gold Standard" quality: flawless C2/Native English, a sharp eye for tone of voice, and the ability to edit technical drafts into compelling stories.
• SEO as a second language: Deep expertise in keyword research, intent mapping, and executing content strategies that move the needle on organic rankings and traffic.
• Proven leadership: Experience managing and scaling a mix of in-house talent and freelance contributors. You know how to set SLAs, give constructive feedback, and build a high-performing culture.
• Operational rigor: You don’t just "publish"; you build frameworks. You are comfortable designing workflows, content calendars, and distribution systems.
• Data-informed mindset: You are comfortable with analytics tools and can translate raw performance data into a strategic "what’s next" for the roadmap.

Bonus Points (nice-to-haves)

• Crypto/Tax Native: You already understand the crypto ecosystem or have experience in a highly regulated space like tax or finance.
• Multi-format mastery: Experience leading video strategy (YouTube/Shorts), webinars, or podcasts.
• Technical SEO: Knowledge of site migrations, schema, or core web vitals.
• Multilingual: Fluency in French or German, or experience managing localization programs.

Probably not a fit if you:

• Are primarily a writer looking to move into strategy for the first time. We need an established leader who has already owned a roadmap.
• Prefer a highly structured corporate environment with reliance on thorough guidance and direction.
• View SEO as "keyword stuffing" rather than a holistic user-experience and growth framework.
• Are uncomfortable with the technical or "dry" nature of tax and compliance content.
• Prefer working in a vacuum; this role requires heavy collaboration with Product, Customer Support, and Partnerships.
• No prior experience in B2B or B2C SaaS.

Success outcomes: your first 90 days

The first 45 Days: foundation & alignment

In your first six weeks, success is defined by your ability to diagnose the current state of Koinly’s content engine and establish the "Gold Standard" for future output.

• Immersion & subject matter expertise: Complete product and compliance training to navigate the nuances of crypto tax; identify the key pain points of our personas.
• Comprehensive content & talent audit: Perform a "state of the union" on all existing assets (Web, Blog, YouTube, PR) and team capabilities to identify gaps in quality, SEO, and conversion logic.
• Editorial north star: Launch a unified Content Playbook that defines our brand voice, editorial standards, and quality-control workflows for all internal and external contributors.
• Operational quick wins: Identify and launch one high-impact content experiment (e.g., a new distribution tactic or a high-intent comparison page) to validate ROI early.
• Cross-functional sync: Establish recurring feedback loops with Product Marketing, Support, and Partnerships to ensure the content roadmap serves the entire business.

The 90-day vision

By the end of your first quarter, you will have moved from auditing to scaling. You will own a predictable, data-backed content machine where every piece of content -from a technical tax guide to a good-performing social thread- serves a specific purpose in Koinly’s growth engine.

Ready to write the playbook on crypto tax? 🚀

We aren't looking for a content manager to follow a script; we’re looking for a leader to write the script. If you’re tired of surface-level SaaS blogging and want to own the narrative for a global leader in a high-stakes industry, this is your seat. At Koinly, you’ll have the autonomy to build, the data to grow, and the authority to lead.

Don’t just join a team. Come build a growth engine. Apply Now!

Due to our domain, background checks are required before joining. By applying, you consent to processing your data for recruitment purposes per our privacy policy.

Workplace & culture

All of our team members work remotely and we all collaborate effectively to embrace the challenges of calculating cryptocurrency taxes and making our customers’ lives easier.