Content Lead, Courses & Events

About Ashby

Ashby is a talent acquisition platform that helps companies build and scale their teams. We are passionate about creating a product that empowers recruiters and hiring managers to make better hiring decisions. Our team is growing rapidly, and we're looking for talented individuals to join us on our mission.

The Role

We are seeking an ambitious Content Lead for Courses & Events to own the full programming for Ashby One London, scale talent leader courses for the EMEA region, and build on the development of our events content strategy in partnership with Elizabel Riggs. This role is at the intersection of brand, community, and content, offering a unique opportunity to shape how Ashby engages with its audience.

What you’ll be responsible for in this role

• EMEA Conferences and Events: Own the content roadmap and asset development for upcoming EMEA conferences and events. Understand the target audience, leverage internal and external experts, and create captivating content that stays relevant for the fast-moving industry.
• Program Scaling: Scale existing course and certification programs, ensuring content remains relevant and engaging for our core community.
• Customer Understanding: Develop a deep understanding of our customer by listening to customer calls weekly and ensuring content directly supports their needs.
• Principled Thinking: Apply principled thinking over experience, encouraging free thought and confidence in intuition rather than relying on traditional playbooks or competitor analysis.
• End-to-End Marketing: Own all operational work around content programs, including writing copy for social media, landing pages, emails, and working with RevOps on target lists.
• Cross-functional Collaboration: Work closely with Partnerships, Events, and Community teams to ensure alignment on goals, campaign approaches, and processes.

You will probably love this role if

• You are a builder at heart, open to tackling the unknown.
• You enjoy working in Google Slides and visualizing concepts for easy understanding.
• You have experience with product marketing and can naturally weave product understanding into content.
• You work autonomously but know when to seek help or brainstorm.
• You are skilled at repurposing content for maximum impact and efficiency.
• You embrace new technologies, including AI tools, to enhance productivity.
• You can develop a deep understanding of audience resonance and craft personalized copy for various channels.

This role is not for you if

• Your primary method of content success is high-volume publishing without strategic value.
• You rely solely on SEO for research and do not prioritize understanding the ICP.
• You are not interested in learning SaaS products and our platform.
• You operate solely off specific traffic or lead gen KPIs.
• You are looking for a traditional content career path.
• You struggle to work independently in a low-meeting, autonomous culture.

Interview Plan

Our interview process is designed to help you show your best self:

1. 30-minute intro call with Recruiting
2. 45-minute interview with Anum Hussain (Hiring Manager)
3. 30-minute interview with Elizabel Riggs, Content Lead - Courses & Events
4. A take-home assignment with a 1-hour discussion with the hiring team
5. A 1-hour virtual on-site with a panel of interviewers from our Marketing team
6. A 30-minute final round with a member of Ashby’s executive team

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US.
• Generous equipment, software, and office furniture budget.
• $100/month education budget with manager approval for larger items.
• Top-notch health insurance for you and your dependents with all premiums covered by us (US-based employees).

Ashby is committed to equal employment opportunities (EEO) and fostering a diverse and inclusive workforce. We welcome people from all backgrounds, experiences, perspectives, and abilities.