Content Marketing Lead DACH

Overview

Content Marketing Lead DACH | MarTech/Data Analytics/BI SaaS | €70k-80k & Remote from Germany

This is a Germany-based remote role, and a fluent level of German and English are essential to be a successful applicant.

Your Future Employer

This purpose-driven analytics platform is trusted by over 150,000 organisations worldwide - from Porsche, LEGO, and NASA to agile marketing agencies. Recognised for its GDPR compliance, data ownership commitment, and strong stance against big-tech tracking, it offers both a SaaS cloud solution and an on-premise deployment model.

The company has grown to €5-6M ARR in Germany through a product-led motion and self-serve adoption. With 1% global market share already, they are now launching their first outbound go-to-market strategy, with Germany as a top priority alongside France and the US. This is one of their most mature markets, with an ambitious plan to move from mid-market dominance into the enterprise space.

Your Role as Content Marketing Lead

Own and scale the global content and SEO engine while localising high-impact programs for Germany. You'll create full-funnel content-from education for self-serve users to thought leadership and conversion assets for enterprise buyers-working tightly with product marketing, community, and demand gen to standardise a repeatable, scalable approach across regions and formats.

• Build SEO programs, brief and deliver blogs, whitepapers, landing pages, nurture flows; improve organic visibility and conversion with HubSpot, GSC & SEO tools.
• Partner on video content (thought leadership, explainers, customer stories) and repurpose across web, email, social, and events.
• Collaborate with PR/analyst and partner teams to elevate brand positioning in privacy, ethics, and analytics innovation.
• Track success (traffic, rankings, conversions, regional performance) and continuously optimise content quality, velocity, and impact.

Who You Are

Experience:

• 5+ years in B2B SaaS content marketing (Data/Analytics/BI/MarTech ideal), with hands-on SEO and localisation.
• Comfortable managing agencies (PR, localisation, video) and aligning content for both PLG and SLG models.
• Familiar with video planning/storytelling and tools like HubSpot, Google Search Console, WordPress, and core SEO stacks.

Personality/Soft-Skills:

• A crisp storyteller and exceptional communicator; customer-centric and data-informed; collaborative with Product, Sales, Community, and Demand Gen; able to standardise processes and ship at pace.

Languages:

• Fluent in German and English.

Location:

• Remote, must be based in Germany.

Why this opportunity

• Remote-first within Germany.
• Mission with impact: build ethical, privacy-first analytics used by millions worldwide.
• High strategic influence as a senior IC shaping PLG + SLG across self-serve to enterprise.
• True cross-functional seat at the table with Product, Sales, Content and Demand Gen.
• Ownership of positioning, ICPs and GTM - from frameworks to launch execution.

Does this sound like something for you or someone in your network? Apply directly or send your questions to ***. You will hear from us soon!

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industries: Data Infrastructure and Analytics, Software Development, and Marketing Services