Content Marketing Manager

About

Our client is seeking a Content Marketing Manager to join their team. The ideal candidate blends strategic thinking with hands-on execution, and is capable of leading multiple-channel content creation and optimizing it for maximum exposure and conversion.

Who are we looking for?

• You are an experienced content strategist who can take ownership of the entire content lifecycle and align it with broader business and sales goals.
• You are proficient in researching key terms, identifying content gaps, and driving measurable organic traffic growth.
• You are capable of both producing high-quality written content and executing multimedia content for social platforms.
• You are able to track and analyze metrics across all content types (web, blog, social) and use data-driven insights to refine strategy and optimize performance.
• You possess strong communication skills, effectively working with Product, Sales, and Design teams to gather materials and ensure cohesive messaging.
• You are able to analyze brand positioning and consumer insights to maintain consistency and ensure alignment with the brand's vision.

Key Responsibilities

Content Creation

• You will define the end-to-end content marketing strategy, ensuring content supports goals across awareness, lead generation, and sales.
• You will develop the editorial calendar for all channels, including the company blog, website, email, and social media.
• You will conduct continuous keyword research, identifying content gaps, and implementing best practices to maximize organic traffic and exposure.

Social Media Management

• You will lead the creation, editing, and production of high-quality, long-form content.
• You will schedule and publish posts, ensuring consistent and timely updates.
• You will monitor and respond to comments, messages, and mentions, fostering positive engagement with our community.

Community Management

• You will build and nurture a vibrant community of creators and entrepreneurs using the company's products.
• You will organize and host virtual events, live sessions, and Q&A sessions to engage with the community.
• You will gather feedback from users and collaborate with the product team to implement improvements based on community insights.

Analytics, Reporting & Optimization

• You will track, analyze, and interpret performance metrics across all content channels (traffic, conversions, time-on-page, social engagement).
• You will provide regular, data-driven reports on content ROI and performance to refine strategies and optimize content for better results.
• You will stay updated with the latest social media and SEO trends and platform algorithms, using this knowledge to maintain competitive content advantages.

Cross-Functional Collaboration

• You will work closely with the Product team to gather insights for product content, testimonials, and feature announcements.
• You will collaborate with the Sales team to create essential sales enablement materials and content tailored to specific stages of the funnel.
• You will partner with the Design team to ensure cohesive branding and messaging across all digital media assets.
• You will oversee community management on social channels, gathering user feedback to inform future content and product improvements.

What Success Looks Like

• Achieving measurable growth in organic web and social media traffic, attributed to optimized and trending video content.
• Maintaining a consistent and positive brand voice across all digital channels.
• Providing data-driven reports that clearly track social media performance and community growth, using insights to refine and optimize future content strategies.

Qualifications

• Proven experience as a Content Marketing Manager or similar strategic role, ideally with experience managing both long-form and short-form video content.
• Demonstrated expertise in SEO and content optimization techniques for driving organic growth.
• Proficiency in video shooting and editing (using tools such as Adobe Premiere Pro, Final Cut Pro, or similar software).
• Excellent understanding of social media algorithms, trends, and best practices (Instagram, TikTok, X).
• Strong analytical skills, with experience using Google Analytics/Search Console and social media analytics tools.
• Exceptional communication skills, both written and verbal, with a knack for brand storytelling.
• Ability to work independently, manage multiple projects simultaneously, and adhere to strict production timelines.