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Content Marketing Specialist

The Vitamin Shoppe

Baltimore · Hybrid Full-time Entry Level $45k – $55k/yr 3w ago

About the role

Position Overview

Vitamin is seeking a Content Marketing Specialist to support and optimize organic performance across our existing client base. This role sits at the intersection of content, SEO, AI-assisted workflows, and digital execution, helping account teams consistently deliver high-quality, search-focused content aligned with client goals and inbound growth objectives.

The ideal candidate is organized, curious, detail-oriented, and comfortable working within established systems and processes. This role is less about leading strategy and more about executing thoughtful, performance-minded content work that supports broader client initiatives. Candidates should be comfortable thinking critically on behalf of clients while following proven workflows, frameworks, and AI-assisted content methodologies developed by the Vitamin team.

This role is focused on consistent execution, content production, publishing, optimization, reporting support, and maintaining momentum across ongoing digital marketing initiatives.

Compensation

$45,000-55,000 annual base salary + benefits

(Commensurate with experience, contract option available for the right candidate)

Job Role

  • Support ongoing SEO and organic content initiatives across an existing portfolio of Vitamin clients
  • Use established Vitamin processes, AI-assisted workflows, and ChatGPT-based systems to develop SEO- and AEO-focused website content
  • Conduct keyword research, competitive analysis, and SEO performance monitoring using SEMrush and related tools
  • Assist with content planning and execution aligned to inbound lead generation goals and client KPIs
  • Publish and manage website content within WordPress, including formatting, optimization, QA, and updates
  • Schedule and publish content across social media platforms in coordination with account and creative teams
  • Participate in bi-weekly client meetings to support project communication, content planning, and deliverable tracking
  • Maintain dashboards, recurring reports, workflows, and internal project management processes
  • Collaborate with account managers, strategists, designers, and developers to support ongoing client initiatives
  • Help ensure content quality, consistency, brand alignment, and search optimization across all deliverables
  • Track and report on organic performance metrics and support ongoing optimization efforts

Qualifications

  • 0-2 years of experience in content marketing, digital marketing, communications, SEO, or a related field
  • Familiarity with social media platforms, website content management, or digital publishing workflows
  • Basic understanding of SEO principles and how content supports search visibility and inbound marketing
  • Interest in AI-assisted content development and willingness to learn structured ChatGPT workflows and content processes
  • Strong proofreading, and communication skills with attention to detail
  • Organized and dependable with the ability to manage recurring tasks, deadlines, and deliverables
  • Able to think critically and apply good judgment while following established workflows and systems
  • Motivated to learn, grow professionally, and contribute to meaningful client work
  • Culturally aligned: collaborative, curious, accountable, adaptable, and team-oriented
  • Experience with WordPress, SEMrush, Google Analytics, or related marketing tools is a plus, but not required

Benefits

When you join Vitamin, you’re not just filling a role — you’re joining a culture that values clarity, collaboration, and long-term growth. We offer competitive compensation and a robust benefits package, including:

  • Hybrid work-from-home/office flexibility
  • Full medical, dental, and vision with HSA option
  • 401(k), matched by Vitamin
  • Employer-contributed parking
  • Three weeks PTO to start
  • A full week off between Christmas and New Year’s Day
  • Your birthday off (PTO)
  • Summer Fridays with reduced hours

Skills

AIChatGPTGoogle AnalyticsJavaScriptSEOSEMrushWordPress

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