Senior Content Strategist (Direct Response & Growth)

About The Company

We are a high-performance advisory firm specializing in advanced tax strategy, alternative investments, and financial planning for high-net-worth individuals, founders, and business owners across the United States.

Our engagements begin at $12,000+, and our growth strategy is centered around building a category-defining content engine that drives qualified inbound demand.

We are now hiring a Senior Content Strategist to own and scale this engine end-to-end.

The Opportunity

This is not a typical content role.

You will act as the architect and operator of our entire content and messaging ecosystem — spanning YouTube, short-form video, paid media, and lifecycle email.

You’ll work directly with the founder to translate complex tax and financial strategies into compelling, high-converting content that builds trust and drives revenue.

This role is best suited for someone who understands direct response, audience psychology, and content-led acquisition, not just content production.

What You’ll Own

• YouTube (Long-Form Growth Engine)
  • Own the YouTube strategy, positioning, and content roadmap
  • Build and manage a rolling 90-day editorial calendar
  • Research, structure, and script high-retention videos focused on:
    • Tax strategy (S-corps, cost seg, tax deferral)
    • Wealth-building frameworks
    • Founder/operator financial optimization
  • Optimize titles, thumbnails (in collaboration), descriptions, and retention structures
  • Analyze performance (CTR, AVD, CPM, subscriber growth) and continuously iterate
• Short-Form Content (Distribution & Scale)
  • Develop high-volume short-form content systems (10-20+ pieces/week)
  • Script both repurposed and native content for TikTok, Reels, and Shorts
  • Write high-performing hooks, captions, and CTAs
  • Identify and capitalize on trends within business/finance content
  • Continuously test formats to maximize reach and engagement
• Paid Media & Direct Response (Conversion Layer)
  • Write high-converting ad copy for Meta and Google campaigns
  • Develop Video Sales Letters (VSLs) and direct-response scripts
  • Collaborate on funnel strategy and offer positioning
  • Write and optimize landing pages tied to campaigns
  • Run messaging tests to improve CTR, CPA, and conversion rates
• Email & Lifecycle Marketing (Monetization Layer)
  • Write a weekly newsletter focused on education, trust, and conversion
  • Build and optimize automated email sequences (lead nurture, conversions, re-engagement)
  • Repurpose long-form and short-form content into email-native formats
  • Ensure consistent brand voice across all communication channels

Core Requirements

What We’re Looking For

• 3+ years in content strategy, direct response, or growth marketing (financial services, fintech, or advisory preferred)
• Proven ability to simplify complex financial or tax topics into engaging, high-converting content
• Experience growing or contributing to a YouTube channel (10K+ subscribers or equivalent impact)
• Hands-on experience writing paid ads (Meta and/or Google) — not just organic content
• Strong understanding of content funnels and customer journeys (awareness → nurture → conversion)
• Excellent written English — clean, persuasive, and publication-ready
• Comfortable working directly with a founder in a fast-paced, async environment

Preferred Experience

• Background in US tax strategy, S-corps, real estate investing, or wealth planning
• Experience with VSLs, webinars, and long-form direct response copy
• Familiarity with tools like HubSpot, GoHighLevel, or similar CRMs
• Working knowledge of SEO and keyword research tools (Ahrefs, SEMrush, etc.)
• Experience building content systems that directly drive revenue, not just engagement

Success in This Role Looks Like

• Building a predictable inbound pipeline of qualified leads
• Launching and scaling a high-performing YouTube channel
• Creating content that consistently drives conversions, not just views
• Establishing the brand as a trusted authority in tax strategy and wealth optimization