Copywriter II

Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.

Introduction: Robertson is seeking a skilled Copywriter II to join our client in support of an existing vacancy.

Contract Period: 12 months with potential to extend or convert Pay Rate: Starting from $30 per hour Location: Waterloo, ON Location Type: Hybrid Business Hours: Monday-Friday; Core Business Hours

Job Responsibilities

• Develop and execute content and copy that aligns with campaign objectives and strategies, including lead generation, retention, up sell/cross sell, retention and awareness programs
• Create high-quality, engaging and informative content for online and offline channels, including but not limited to integrated multi-tactic campaigns, emails, web pages, social media and blog posts, print ads, direct mail campaigns and more
• Deliver a consistently high quality of creative concept/copy and marketing ideas and approaches
• Use SEO best practices to optimize content for search engines where applicable
• Monitor and analyze content performance metrics such as page views, engagement rates, click-through rates, and conversions to drive business results and help inform future strategies
• Participate in agile ceremonies (standups, sprint planning, retros) and collaborate closely with designers, product, and marketing within the creative squad
• Ability to write within regulatory guidelines and collaborate with compliance partners to ensure content accuracy
• Contribute to creative ideation and work with designers to bring concepts to life

Experience & Qualification Requirement

• A Bachelor's degree or Diploma in journalism, marketing, communications, or a related field
• 4+ years of experience in content creation
• Content Writing & Copywriting
• Campaign Development (lead gen, retention, awareness)
• Digital Marketing Channels (email, web, social)
• SEO Fundamentals
• Editing & Proofreading
• Brand Voice Consistency
• Regulatory Writing Collaboration
• Agile Collaboration (working in squad teams)
• Analytical Thinking (using performance metrics)
• Time & Project Management
• Human Centered Design Thinking
• Financial Services / Insurance Experience
• Agile Marketing Experience
• Data Driven Decision Making
• Social Media Marketing
• Email Marketing Platforms
• Content Performance Optimization
• Creative Ideation & Concepting
• Compliance Focused Content Writing
• Portfolio Across Multiple Content Types

Background screening is required as part of the onboarding process. The type of screening required (criminal, credit or other verifications) will vary based on the position and client requirements.

We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.

How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.

Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment.