Marketing Manager
Tort Experts
About the role
About the role
We are building a dedicated revenue organization and need a marketing manager to own the execution of our corporate marketing function. The go‑to‑market strategy and channel priorities are set by company leadership. Your job is to bring that strategy to life across events, content, outbound campaigns, and partnerships, driving execution with discipline and creativity every day.
You will work closely with our Business Development team to ensure marketing efforts translate directly into pipeline and closed revenue. You will partner with company leadership on how Tort Experts shows up in the market, from conference floors to Linked In feeds to the inboxes of decision‑makers at litigation funds and plaintiff firms. You will have a seat at the table on strategic decisions, but the expectation is that you are primarily an executor and operator, not the strategist.
The marketing function is being built and you will be central to making it run. If you thrive in environments where you take strategic direction, execute with precision, and make things better as you go, this role was designed for you.
What you'll do
- Execute the corporate marketing plan across all channels: events and conferences, content marketing, paid media, outbound campaigns, and strategic partnerships. Strategy and channel priorities are set by company leadership. You own day‑to‑day execution, project management, and results. You will not need to be hands‑on in every channel at all times, but you are accountable for keeping everything moving and delivering on plan.
- Lead event and conference marketing as a primary growth channel. This includes end‑to‑end ownership of pre‑conference outreach, booth and logistics coordination, on‑site execution, networking support for the sales team, and post‑conference follow‑up. You will be on the floor at events like MTMP and AAJ, running the show so salespeople can focus on selling.
- Execute the content marketing strategy that positions Tort Experts as a thought leader in mass tort case acquisition. This includes producing and managing Linked In content, case studies, email newsletters, website content, and other formats that build credibility with litigation funders and plaintiff firms.
- Manage and optimise paid media campaigns to generate inbound interest from prospective clients. Channels may include Linked In advertising, targeted digital campaigns, and conference‑adjacent promotions.
- Design and execute creative, high‑touch outbound campaigns (including gift‑based strategies) that support the Business Development team’s prospecting efforts. You will partner with BDE team members to create touchpoints that open doors and accelerate deal progression.
- Identify and develop strategic marketing partnerships that expand Tort Experts’ reach and credibility within the litigation finance and plaintiff firm ecosystem.
- Support marketing budget management in partnership with company leadership and finance. You will track spend, flag variances, and recommend resource allocation across channels based on what you see working in execution.
- Maintain rigorous project management across all marketing work streams. Events, content calendars, campaign timelines, and vendor…
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