Creative Marketing & Paid Ads Manager

The Mission

We are looking for a high-performance Marketing & Paid Ads Manager to drive our entire growth engine—both Paid and Organic.

You own the ecosystem. We have a massive asset (100k+ YouTube Subscribers & large Email List) and significant ad budget capability. Your job is to monetize both. There will be months where we scale Paid Ads aggressively ($50k+), and months where we turn ads OFF and rely 100% on Organic. You must be able to pivot instantly and drive revenue in either scenario.

The Non-Negotiables

If you do not meet these four specific criteria, do not apply.

• Proven Ad Spend Experience ($20k - $50k+/mo)
  • You must have hands-on experience managing monthly budgets of $20,000 minimum. We scale aggressively during peak seasons ($2k/day).
  • You must be comfortable spending significant budgets on YouTube & Meta without hesitation, using data (Hyros) to justify every dollar.
• Organic Strategy & Channel Ownership (100k+ Subs)
  • You are not just buying traffic; you are nurturing a community.
  • You will own the strategy for our 100k+ YouTube Channel and Email List.
  • You understand the YouTube algorithm (CTR, AVD, Session Time) and how to convert views into sales calls without killing reach.
  • You are responsible for growth when Paid Ads are paused.
• Elite Copywriting
  • We do not hire marketers who cannot write. You must understand the psychology of persuasion across all formats: Ad Scripts, Email Sequences, Funnel Headlines, and Thumbnail Text.

Core Competencies & Responsibilities

This is a "Full Stack" role. You must possess deep experience in these three pillars:

1. Organic Growth & Content Direction (The Engine)

   • YouTube Command Center: You own the channel strategy. This includes topic research, scripting, and ensuring the "packaging" (Title + Thumbnail) achieves a high Click-Through-Rate (CTR). You provide the vision; the editor executes.
   • Thumbnail Science: You understand that the Thumbnail is the most important ad creative. You provide specific direction to designers on composition, contrast, curiosity gaps, and copy overlays.
   • Short-Form Strategy: You drive the vertical video strategy (Shorts/Reels/TikTok). You know how to repurpose long-form content into viral clips and how to script original short-form content that drives traffic to the main offer.
   • Content Assets: You write and structure Video Sales Letters (VSLs) and website content that persuades organic traffic to take action.

2. Paid Acquisition (The Gas)

   • Media Buying Strategy: Strategic management of YouTube and Meta campaigns. You understand how to scale winners and cut losers based on ROAS/CPA.
   • Data Integrity: You are proficient in Hyros and understand that bad data leads to bad decisions. You audit the tracking to ensure 100% accuracy.
   • Testing Methodology: You run scientific tests on creatives, audiences, and offers. You don't just "boost posts"; you build campaigns with clear hypotheses.

3. Tech, Systems & Automation (The Infrastructure)

   • Architect vs. Builder: You will have an Automation Specialist to help build, but you are the Architect. You map out the customer journey and define the logic for the automations.
   • System Competency: While you have support, you must be "dangerous" enough to fix a broken Zapier connection or ManyChat flow yourself if needed. You understand how data passes from Ad -> Landing Page -> CRM.
   • Funnel Logic (GHL): You oversee the architecture inside GoHighLevel . You ensure pipelines, tags, and email triggers are set up correctly to maximize lead conversion.

The Tech Stack (Must Haves)

• Ads: Google Ads (YouTube) / Meta Ads Manager
• Organic/Social: YouTube Studio / ManyChat
• Data/Tracking: Hyros
• CRM/Funnels: GoHighLevel (GHL)
• Automation: Zapier / Make (Architect level understanding)
• Project Mgmt: Notion / Asana

Defined Outcomes (What Winning Looks Like)

• Revenue Consistency: You drive leads and sales calls consistently, whether via $50k ad spend or pure organic strategy.
• Organic Growth: You increase the subscriber base and email list engagement through strategic content and ManyChat funnels.
• Creative Performance: Your direction leads to higher CTRs on thumbnails and ads.
• Operational Speed: You remove friction for the Founder by having scripts, plans, and systems ready to go.