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Creative Strategies in Digital Advertising

Proax Technologies Ltd.

Canada · On-site Full-time Yesterday

About the role

Shape and optimize digital advertising strategies while focusing on creative production. Your role will revolve around managing ads and developing video content that resonates with audiences.

As a specialist in managing paid advertising, you'll work with Google, LinkedIn, and Meta to improve brand awareness and retargeting efforts. Understanding bidding processes and budget management is crucial, alongside creating engaging video and ad content that performs well. Your creative insights will help refine campaign messaging.

Key Responsibilities

  • Create and manage digital marketing campaigns across platforms
  • Edit and produce video assets for advertising
  • Generate engaging ad copy and creative assets
  • Analyze campaign performance and suggest enhancements
  • Convert data insights into content marketing strategies

Requirements

  • Proven experience with Google Ads and social media platforms
  • Capable of basic video shooting and editing
  • Detail-oriented with a focus on creative testing
  • Competent in using AI tools for efficient workflows
  • Quick to adapt and iterate on strategies

Integrate your creativity and advertising skills to develop impactful campaigns that capture attention and drive results.

Skills

Google AdsLinkedInMeta

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