Creator Marketing Manager | UGC & TikTok

About Wobo

We're an NYC-based AI startup helping people find jobs faster using AI. We've grown to 60,000+ users, launched our new mobile app, and now we want to scale much faster through creator-led content. This is a remote, USD-based role with base pay plus performance upside.

The Role

Own Wobo's organic creator growth engine end to end. This is a highly hands-on role. You'll recruit creators, shape TikTok-native hooks and scripts, manage production quality, and help scale winning content into repeatable series. This is not a coordination-only role. We're looking for someone who can think creatively, move fast, and keep the machine running.

What You'll Own

Creator Recruiting and Outreach

• Source nano creators and ambassadors on a daily basis
• Run high-volume outreach and follow-up
• Pitch, negotiate, and close creators into our program
• Manage creator expectations, compensation structure, and scheduling
• Keep a reliable pipeline of active creators week over week

Creative Direction

• Create and iterate hooks, angles, and TikTok-native scripts
• Turn competitor research and market trends into stronger Wobo concepts
• Direct creators on what to film, how to film it, and how to improve it
• Build repeatable content formats and remix winners fast
• Spot the difference between content that feels native and content that feels spammy

Production Operations and Quality Control

• Run the weekly creator content calendar
• Review drafts quickly and give clear, actionable feedback
• Improve creator output over time through tighter briefs and revisions
• Prevent ghosting, reduce churn, and maintain a dependable creator roster
• Keep raw files, edits, captions, and variants organized

Distribution and Performance Loop

• Coordinate publishing across creator accounts and Wobo-owned/theme accounts
• Track what is performing and identify which concepts are worth scaling
• Report weekly on what worked, what did not, and what we should double down on
• Support paid testing of strong organic concepts when relevant

What We're Looking For

• Strong English communication across DMs, calls, briefs, and feedback
• Hands-on experience running creator, influencer, or UGC programs
• Strong TikTok and Instagram creative instincts
• Comfortable with high-volume outreach, relentless follow-up, and negotiation
• Strong judgment on hooks, pacing, creator fit, and content quality
• Operator mindset: fast execution, ownership, and consistency

Strong Plus If

• You have worked with low-base plus performance-bonus creator models
• You have grown creator-led theme accounts or multi-account content systems
• You know how to turn one winning concept into multiple strong variations
• You can appear on camera and create creator-style UGC when needed
• You have helped turn strong organic UGC into paid ad concepts

Why This Role Matters

Wobo's product is highly visual, highly demoable, and highly suited to short-form creator content. We believe creator-led growth is one of the biggest levers for the company over the next 12 months, and this role will be central to making that happen.

Work Location: Remote