CRM Analyst

About Workwear Outfitters

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Based in Nashville, Tennessee, we generate over $800 million in sales and employ more than 5,800 people globally.

Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty®, Work Authority®, Workrite® Fire Service, Chef Designs®, and Horace Small®. We are the exclusive licensee for Dickies® apparel in the B2B channel.

Our Purpose : “We champion and empower workers who make our world work better.”

Benefits

• Medical, vision, and dental coverage
• Life and disability coverage
• 401K
• Tuition reimbursement
• Employee Assistance Program
• Flexible Spending Accounts
• Many others

What You Will Do as a CRM Analyst

The CRM Analyst role is the responsible for the WWOF Customer Relationship Management (CRM) system, acting as a strategic partner with internal stakeholders to help produce solutions that drive revenue and increase overall efficiencies.

How You Will Make a Difference

• Serve as a senior-level system administrator for the Salesforce Lightning environment managing fields/objects, record types, data validation, content/visuals, integrations, and other features as needed.
• Lead continuous analysis of Salesforce.com platform features, releases, upgrades, and best practices that align with organizational vision and strategy.
• Maintain proper documentation of processes, policies, and configurations in accordance with ISO requirements.
• Interpret communications between technical processes, business stakeholders, and users.
• Develop and execute comprehensive Salesforce CRM training for sales teams and end users, creating materials and leading sessions.
• Build and maintain reports/dashboards that monitor sales activity, revenue, and opportunity pipeline.
• Create training resources to support user adoption and best practices.
• Work with WWOF’s SFDF team and stakeholders to establish suitable processes for administrative, development, and change management activities.
• Qualify and evaluate vendors and applications to present business use cases for system improvement.
• Engage with brand managers, merchandisers, marketing, and other departments to define and document development requirements.

Skills For Success

• Bachelor’s degree and 3-5 years of experience; or relevant experience
• Current Salesforce Certified and Certified Advanced Administrator Certifications required
• Salesforce Certified Platform App Builder and Salesforce Certified Business Analyst preferred
• Experience in sales with an understanding of different sales methodologies and customer journeys
• Hands-on experience with core Salesforce features, including custom objects and automation
• Proven experience training sales teams and users on Salesforce
• Strong presentation, communication, and interpersonal skills
• Team player with a positive and flexible attitude
• Problem-solving skills to support business outcomes
• High energy level; self-starter willing to take initiative
• Passionate about technology and solving web-focused problems