CRM and Loyalty Marketing Expert

About

Transform the Diabetes Care brand as a CRM and Loyalty Marketing Expert. Create data-driven engagement strategies that boost customer loyalty while driving impactful CRM initiatives for innovative health products.

This position requires leadership in developing national CRM strategies that enhance consumer experiences with FreeStyle Libre. You will guide the creation of trigger-based campaigns, work with agency partners for content delivery, and analyze campaign performance to continually optimize engagement strategies. Your role will also focus on customer journey mapping and segmentation to enhance long-term brand loyalty.

Key Responsibilities

• Develop national CRM strategy for improved engagement
• Create and evolve trigger-based campaigns
• Collaborate on educational assets and service experiences
• Analyze data for customer journey enhancements
• Oversee CRM budget and financial forecasting

Requirements

• Bachelor’s degree in Marketing or related field
• 5+ years in CRM/lifecycle marketing
• Experience with customer segmentation and journey mapping
• Strong analytical and strategic skillset
• Effective communication skills in English; French is a plus

Drive significant consumer engagement through innovative CRM strategies in the healthcare sector.