Senior Brand Manager
Abbott
About the role
About
Transform CRM strategies as a Senior Brand Manager focused on diabetes care. Drive customer engagement and maximize Customer Lifetime Value (CLV) through innovative, data-driven approaches.
As a vital member of the marketing team, you will lead CRM initiatives aimed at improving consumer experiences and brand loyalty. Your expertise in data analytics and customer insights will be crucial in creating compelling engagement strategies for products like FreeStyle Libre. This role combines oversight of loyalty programs with the execution of targeted campaigns to ensure measurable business impact.
Key Responsibilities
- Develop national CRM strategy for consumer engagement
- Oversee design and optimization of CRM journeys
- Collaborate with agencies on impactful campaigns
- Create trigger-based campaigns based on consumer behavior
- Analyze lead generation performance for optimization
Requirements
- 5+ years in CRM/loyalty marketing experience
- Bachelor’s degree in Marketing, Business, or related field
- Proficiency in CRM planning and execution
- Strong analytical skills for campaign performance
- Ability to manage multiple projects effectively
Lead transformative CRM strategies to foster engagement and long-term loyalty in diabetes care. #J-18808-Ljbffr
Skills
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