HubSpot Project Manager / HubSpot Lead

Role Overview

We are seeking a HubSpot Project Manager / Technical Lead to own and drive HubSpot strategy, implementation, and ongoing optimization across marketing and CRM initiatives. This individual will act as the primary HubSpot subject-matter expert, working closely with internal stakeholders and client teams to ensure HubSpot is effectively supporting business, marketing, and sales objectives.

This role requires a mix of hands-on HubSpot expertise, project management ability, and strong marketing/CRM experience. Onsite presence at our Wayne, NJ office is strongly preferred.

Key Responsibilities

• Serve as the HubSpot Lead for the account, owning platform strategy and execution
• Manage end-to-end HubSpot initiatives, including onboarding, configuration, migrations, and enhancements
• Act as the primary point of contact for marketing and CRM-related projects
• Collaborate with marketing, sales, and operations teams to align HubSpot workflows with business processes
• Design, implement, and optimize:
  • Define Marketing & CRM automation workflows
  • Building business rules, fixing data, how to use system & best practice
  • Lead lifecycle management
  • CRM pipelines and reporting
  • Campaign tracking and attribution
• Translate business requirements into scalable HubSpot solutions
• Oversee timelines, deliverables, and stakeholder communication for HubSpot-related projects
• Ensure best practices around data quality, governance, and system adoption
• Provide guidance, documentation, and light training to users as needed

Required Qualifications

• Strong hands-on experience with HubSpot Marketing Hub and CRM
• Proven background in Marketing Operations, CRM Management, or HubSpot Consulting
• Experience leading or managing HubSpot implementations or major optimizations
• Solid understanding of marketing automation, lead management, and CRM workflows
• Ability to manage multiple initiatives and stakeholders simultaneously
• Strong communication skills with both technical and non-technical audiences
• Comfortable working onsite in Wayne, NJ

Preferred Qualifications

• HubSpot certifications (Marketing Hub, Sales Hub, or similar)
• Prior experience working directly with enterprise or client-facing accounts
• Background in digital marketing, demand generation, or growth marketing
• Experience in agency or consulting environments