Lifecycle Marketing Manager

About Us

The Weisse Arena Gruppe in LAAX is a pioneer in alpine tourism and an enthusiastic community for unique mountain adventures. The group includes various hotel and gastronomy businesses, sports and rental shops, a ski, snowboard, and bike school, as well as a management and a construction company. Our success? A motivated and dedicated team that lives its passion daily.

Do you want to contribute with digital solutions to ensure guests and employees have a completely cohesive experience? Then become part of our team at Weisse Arena Gruppe and support us in the further development of our digital platform. For this, we are looking for a highly motivated Lifecycle Marketing Manager with good customer understanding and analytical know-how. As an important part of our E-Commerce team, you will work closely with the Product Owner, the Data Analyst, and marketing stakeholders to activate, inspire, and win over our customers with smart, data-driven campaigns for the long term.

What You'll Do

• Plan, build, implement, and optimize email and push campaigns along the entire customer lifecycle (onboarding, activation, retention, reactivation)
• Develop and maintain automated marketing processes (e.g., welcome flows, cart abandonment, re-engagement campaigns, on-mountain campaigns)
• Segment and personalize target groups based on customer behavior, purchase history, and interests
• Create and analyze A/B tests to optimize open, click, and conversion rates
• Ensure a consistent brand message
• Collaborate closely with design, content, and marketing to ensure consistent brand communication
• Track reporting and KPIs for continuous development of the lifecycle strategy
• Evaluate new tools and trends in CRM, automation, and customer engagement

What You Bring

• Completed training or degree in communication, digital business, etc., or professional experience in campaign management
• Analytical and economic thinking
• You are motivated to drive goals and KPIs such as Customer Lifetime Value
• Technical basic understanding of engagement campaigns via CRM tools
• High initiative - you recognize what needs to be done and tackle it before someone asks
• Communication skills - you proactively approach people and ask the right questions
• Structured, solution-oriented, and positive work approach
• Good German and English skills, both written and spoken

What We Offer

An attractive workplace amidst a breathtaking mountain world is guaranteed. Additionally, you have the opportunity to develop further within our dynamic, lively team and vibrant corporate culture. Look forward to numerous employee benefits, such as free mountain rides, discounts in our shops, hotels, and gastronomy businesses, as well as benefits for your family.