Lifecycle Marketing Manager

About Us

Do you want to contribute to creating a seamless experience for guests and employees through digital solutions? Then become part of our team at Weisse Arena Gruppe and support us in the further development of our digital platform. For this, we are looking for a highly motivated Lifecycle Marketing Manager with good customer understanding and analytical know-how. As an important part of our E-commerce team, you will work closely with the Product Owner, the Data Analyst, and marketing stakeholders to activate, inspire, and win over our customers with smart, data-driven campaigns for the long term.

What You'll Do

• Planning, building, implementing, and optimizing email and push campaigns along the entire customer lifecycle (onboarding, activation, retention, reactivation)
• Future development and maintenance of automated marketing processes (e.g., welcome flows, abandoned cart, re-engagement campaigns, on-mountain campaigns)
• Segmentation and personalization of target groups based on customer behavior, purchase history, and interests
• Creation and analysis of A/B tests to optimize open, click, and conversion rates
• Ensuring a consistent brand message
• Close collaboration with design, content, and marketing to ensure consistent brand communication
• Reporting & KPI tracking for continuous development of the lifecycle strategy
• Evaluation of new tools and trends in CRM, automation, and customer engagement

What You Bring

• Completed apprenticeship or degree in communication, digital business, etc., or professional experience in campaign management
• Analytical and economic thinking
• You are motivated to drive goals and KPIs such as Customer Lifetime Value forward
• Basic technical understanding of engagement campaigns via CRM tools
• High degree of initiative – you recognize what needs to be done and tackle it before anyone has to ask
• Strong communication skills – you proactively approach people and ask the right questions
• Structured, solution-oriented, and positive way of working
• Good German and English skills, both written and spoken