CRM Manager, Marketing Operations

Job Title

CRM Manager, Marketing Operations

Posting Start Date

25/03/2026

Location

New Hope, PA (open to On-site if local or Remote/Hybrid if not)

About the Company

We are a technology‑led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future‑ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy.

To explore exciting opportunities at the convergence of healthcare and technology, check out Looking to jump‑start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast‑track career where you can grow along with Indegene’s high‑speed growth.

We are purpose‑driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision‑making, and industrious in the way we work.

Role Overview

The CRM Manager, Marketing Operations is a key position. This role is responsible for spearheading all tasks related to the hands‑on campaign execution and tactical management for top pharmaceutical client omnichannel marketing campaigns. This includes being an integral team member in campaign development, demonstrating a strong understanding of Salesforce Marketing Cloud capabilities and being able to align them to campaign objectives, deployment preparation and execution, production vendor coordination, and ongoing campaign monitoring with the ability to identify areas of optimization and report them back to the CRM Manager, Strategic Marketing.

Responsibilities

• Lead operational execution of client CRM marketing programs, overseeing deployment preparation, customer journey builds, launch scheduling, campaign organization, and in‑market monitoring through completion.
• Partner with CRM Strategy Managers to translate campaign strategy, audience segmentation, and channel plans into scalable operational deployments.
• Build, configure, and maintain SFMC customer journeys, automations, and triggered programs supporting digital marketing initiatives.
• Monitor email deliverability and in‑market campaign performance, proactively identifying operational adjustments to improve deployment outcomes.
• Implement journey configuration updates and optimizations in SFMC based on campaign insights and CRM Strategy recommendations.
• Prepare and validate campaign targeting lists using proprietary List Match Application tools, manage data imports into SFMC, and coordinate production readiness with vendor partners.
• Coordinate cross‑channel campaign deployments with internal and external partners across email, direct mail and programmatic media channels.
• Manage operational workflows with external vendors supporting direct mail production and related campaign components.
• Develop and deploy recall survey workflows using Survey Monkey and manage associated campaign email sends.
• Conduct test sends and operational quality checks to confirm campaign readiness prior to deployment.
• Partner with CRM Strategy Managers to finalize pre‑deployment validation steps and confirm launch timing before scheduling deployments.
• Provide internal guidance on SFMC platform best practices, technical capabilities, and process improvements to support long‑term scalability.
• Contribute to development and maintenance of operational documentation, workflows, and technical standards supporting CRM program delivery.
• Represent Marketing Operations in internal and external discussions, providing operational and platform expertise during campaign planning and troubleshooting.
• Lead or support departmental and cross‑functional…