CRM Marketing Manager

About the position

Merchant McIntyre & Associates is a midsize federal grants and government relations firm headquartered in Washington, D.C., that helps nonprofit clients from the higher education, healthcare, and local government sectors reach their federal funding and legislative advocacy goals. Merchant McIntyre is seeking a CRM Marketing Manager to lead the execution and optimization of Salesforce initiatives. This role uses CRM insights to drive targeted outreach and support the Business Development team.

Responsibilities

• Support the development and execution of MM’s Salesforce CRM marketing strategy aligned with firm growth and client engagement goals
• Serve as primary owner of CRM platform(s), ensuring data integrity, usability, and alignment with business needs
• Collaborate with firm leadership, aligning business objectives with CRM workflows, segmentation strategies, and campaign architecture
• Work with leadership to plan and build multi-channel campaigns within Salesforce (e.g., email, newsletters, targeted outreach)
• Develop audience segmentation strategies to deliver relevant, tailored messaging to key client segments
• Collaborate with the Business Development team to execute the campaign lifecycle, including briefing, copy development, deployment, and optimization
• Support business development efforts through targeted CRM-enabled outreach and cultivating campaigns
• Map and optimize client and prospect journeys across touchpoints
• Work with leadership to identify opportunities to improve engagement and conversion through personalized communication strategies
• Partner with client service teams to align outreach with potential client needs and the cultivation stage
• Monitor and report on Salesforce and campaign performance (e.g., engagement rates, conversion, retention)
• Use CRM data to generate actionable insights and continuously improve marketing effectiveness
• Partner with leadership to support pipeline development and strategic initiatives
• Coordinate with external vendors or consultants as needed

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3–5 years of experience in CRM marketing, digital marketing, or marketing operations
• 2–3 years of hands-on experience with Salesforce (or similar CRM platform such as HubSpot or Marketo)
• Familiarity with CRM-driven business development or client lifecycle marketing
• Working knowledge of email marketing best practices, segmentation, and personalization
• Demonstrated experience building and executing data-driven marketing campaigns
• Strong writing skills, with the ability to develop clear, compelling, and audience-specific messaging for email campaigns, client communications, and marketing materials
• Strong analytical skills with the ability to translate data into actionable insights

Nice-to-haves

• Experience in professional services, consulting, or government relations environments is preferred
• Basic proficiency in HTML, Excel, or reporting tools is a plus

Benefits

• Health Reimbursement Arrangement (HRA)
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Retirement benefits with a generous match
• Monthly transportation benefits
• Annual professional development allowance
• Flexible PTO policy
• 13 federal holidays