Responsable CRM

About Biologique Recherche

BIOLOGIQUE RECHERCHE is a demanding French skincare brand with no compromises. Founded in the late 70s by biologist Yvan Allouche and physiotherapist Josette Allouche, they created a cutting-edge methodology, based on the knowledge of skin physiology, redefining skincare expertise for nearly fifty years.

Each scientifically proven formula, developed in the brand's laboratories in France, is crafted from exceptional active ingredients for optimal effectiveness. Guaranteeing skin integrity, Biologique Recherche designs precision treatments and personalized protocols for the face, body, and scalp. BIOLOGIQUE RECHERCHE has earned a global reputation for its effectiveness and its sense of personalization.

Role

As part of a 6-month fixed-term contract for a replacement, you will be responsible for the brand's CRM strategy, managing email campaigns and automations, in close collaboration with our partner agency.

Main Missions

• Define and implement the CRM strategy in line with brand objectives
• Manage email and SMS campaigns in collaboration with the agency (planning, briefing, validation, deployment)
• Oversee the creation and optimization of automation flows
• Ensure the editorial and visual consistency of CRM communications with the Biologique Recherche identity
• Analyze campaign and flow performance
• Produce regular reports and provide optimization recommendations based on data
• Manage and segment the contact database
• Ensure compliance with CRM practices (GDPR, opt-in, unsubscribe management)
• Implement and analyze A/B tests to continuously improve performance
• Coordinate with internal teams (marketing, retail, e-commerce) and the external agency