CRM Project Manager | Stage | H/F

About the role

Do you want to evolve in a role at the intersection of CRM, project management, marketing performance, and multichannel innovation?

Do you want to contribute to both operational and strategic topics in a dynamic environment? This internship is for you.

Within the team, you will participate in the management of CRM / PRM production, the deployment of new growth levers such as emailing, RCS or WhatsApp, the construction of cross-channel journeys, as well as the development of partnerships with external databases.

Your role: help the team design, manage, and evolve high-performing CRM systems, in line with business and data challenges.

Your missions

You will be involved in 4 main areas:

1. CRM / PRM Production Management

   • Participate in the operational management of CRM / PRM campaigns
   • Coordinate the different production stages with internal teams and partners
   • Track schedules, priorities, and go-lives
   • Ensure the smooth running of campaigns and adherence to deadlines
   • Contribute to the continuous improvement of CRM production processes

2. Development of New Growth Levers

   • Support the deployment of multichannel activation levers: emailing, SMS, RCS, WhatsApp
   • Participate in defining contact strategies according to business objectives
   • Monitor activation performance and identify optimizations
   • Test new uses and formats to improve engagement and conversion
   • Contribute to the ramp-up of new CRM channels

3. Cross-Channel Journey Construction

   • Participate in the design of cross-channel customer journeys
   • Contribute to personalizing scenarios based on audiences and life events
   • Work on automation and campaign orchestration logic
   • Help streamline interactions between different CRM channels
   • Participate in improving the customer experience through a journey-based approach

4. Partnerships & External Databases

   • Support the management of data and CRM partners
   • Participate in the acquisition, exploitation, and enrichment of external databases
   • Monitor the quality and relevance of activated data
   • Contribute to coordinating actions with partners
   • Participate in identifying new partnership opportunities

Tools you will use

• CRM / Campaigns: Brevo, MailPool, Smartlead, Campaign Orchestrator (internal tool). Experience with CRM solutions is appreciated: Salesforce, Adobe Campaign,...
• Multichannel Activation: RCS Business, WhatsApp Business
• Data Analysis: Power BI, Google Analytics
• Partnerships & Data: CRM and data management tools such as CDP / DMP