CRM & Segmentation Analyst

About

This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement. With a keen eye and meticulous attention to detail, the role will support C&W Services’ expansion into new markets as well as its relentless focus on driving move value for its existing clients. The role will be a part of a growing team, focused on transforming the way in which the company identifies, targets, wins and expands new business.

Responsibilities

• Clearly communicate insights and recommendations to the team backed by data
• Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business
• Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment
• Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients
• Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue‑driving goals
• Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
• Collaborate with the Solutions team to align target markets with a solutions‑view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
• Partner with the Technology team on predictive analytics, segmentation, and modeling
• Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities

Qualifications

• 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role
• Experience working with Salesforce
• Knowledge of Python and SQL; HTML and CSS is a plus
• Analytically minded strategic thinker who can proactively identify opportunities for growth
• Commitment to interpersonal effectiveness
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross‑functionally in the organization
• Champions diversity and creates an environment of inclusion
• Possesses a growth mindset and works with positive intent
• Promotes continuous improvement, embraces change and is a change agent

Benefits

Cushman & Wakefield provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.

Compensation

The compensation for the position is: $85,000.00 – $100,000.00. Compensation will depend on factors such as collective bargaining agreement coverage, geographic area, market pay rates, and the candidate’s experience and qualifications. The company will not pay less than minimum wage for this role.