HubSpot CRM Specialist

We are looking for an experienced HubSpot CRM Specialist to join our team in Johannesburg and help take our marketing automation, lead management, and CRM strategy to the next level.

This role sits at the intersection of technology, marketing, and sales. The successful candidate will be responsible for managing and optimising our HubSpot environment, improving customer journeys, supporting lead generation campaigns, and ensuring that our CRM setup actively contributes to business growth.

Position Overview

• As HubSpot CRM Specialist, you will be responsible for building, managing, and improving HubSpot assets, workflows, automations, and reporting structures.
• You will work closely with the marketing and sales teams to improve campaign performance, lead quality, conversion rates, and CRM data integrity. This is a hands-on role for someone who understands both the technical and strategic side of HubSpot and knows how to turn data, automation, and customer insights into measurable growth.

Key Responsibilities

• You will manage and optimise HubSpot assets, including landing pages, email campaigns, forms, blogs, lists, workflows, and automation tools.
• You will be responsible for ensuring that these assets are structured correctly, perform effectively, and support the company’s wider marketing and sales objectives.
• You will build and improve automated workflows, lead nurturing journeys, customer segmentation, and lifecycle stage processes. This includes supporting the full customer journey, from first contact through to qualified lead, sales handover, and ongoing engagement.
• A key part of the role will be improving campaign performance, conversion rates, and lead quality.
• You will analyse campaign data, identify opportunities for optimisation, and make recommendations to improve performance across email marketing, PPC, lead generation, and digital campaigns.
• You will implement and maintain lead scoring models, manage CRM data quality, and ensure that contact records, companies, deals, lists, properties, and pipelines are accurate and well-maintained. You will help improve CRM usage across teams and support consistent data processes.
• You will create reports, dashboards, and performance insights to support smarter business decisions. This includes reporting on campaign performance, lead sources, conversion rates, customer journeys, pipeline performance, and marketing ROI.
• You will collaborate closely with the marketing and sales teams to ensure that HubSpot supports commercial priorities, campaign planning, sales follow-up, and customer communication.
• You may also support integrations with other platforms and assist with troubleshooting where needed.

Skills and Experience

Essential requirements:

• Minimum 5 years of hands-on HubSpot experience
• Strong background in CRM systems, marketing automation, and lead management
• Experience building HubSpot workflows, automation, landing pages, forms, emails, lists, and reports
• Strong understanding of lead scoring, lifecycle stages, segmentation, and customer journeys
• Experience with campaign execution, email marketing, PPC support, and lead generation initiatives
• Ability to analyse campaign performance and translate data into practical improvements
• Experience with HubSpot reporting, dashboards, CRM properties, pipelines, and data management
• Understanding of CRM integrations and troubleshooting
• Strong attention to detail and commitment to data accuracy
• Ability to work independently in a fast-paced environment
• Good communication skills and the ability to work with both marketing and sales teams

Beneficial requirements:

• Experience in the travel, leisure, hospitality, or tourism industry
• HubSpot certifications
• Experience working with paid media, SEO, website optimisation, or content marketing teams
• Experience with third-party tools connected to HubSpot, such as Zapier, Make, Google Ads, Meta Ads, GA4, or similar platforms
• Understanding of sales pipeline management and marketing-to-sales handover processes

Personal Attributes

• We are looking for someone who is analytical, proactive, detail-oriented, and performance-driven. The ideal candidate enjoys improving systems, finding smarter ways to work, and using CRM data to support growth.
• You should be confident working independently, comfortable managing multiple priorities, and able to collaborate effectively with marketing, sales, and management teams. A strong problem-solving mindset and a passion for optimisation are essential.

What We Offer

• A key role in developing and optimising our CRM and marketing automation strategy
• The opportunity to directly influence lead generation, campaign performance, and business growth
• A dynamic working environment within the travel, leisure, and hospitality industry
• Close collaboration with marketing, sales, and operational teams
• The chance to build high-performing systems that support measurable commercial results

How to Apply

Interested candidates are invited to apply via LinkedIn with their CV and a short motivation explaining their HubSpot experience, CRM knowledge, and background in marketing automation, lead generation, and campaign optimisation.