Customer Journey Analytics Business Analyst

About the Role

The Customer Journey Analytics (CJA) Business Analyst is responsible for translating business reporting and measurement needs into actionable analytics requirements within Adobe Customer Journey Analytics. This role plays a key part in Adobe Analytics (AA) to CJA migration initiatives by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation.

Because migration utilities do not fully translate AA Workspace components into CJA, this role requires strong familiarity with analytics reporting structures and the ability to interpret projects, segments, and calculated metrics so they can be accurately recreated in CJA. The analyst must understand Adobe Analytics configuration concepts including marketing channels, processing rules, and classifications to support continuity of measurement.

You will collaborate with analytics teams, developers, architects, and stakeholders to ensure reporting accuracy, usability, and adoption within the CJA environment.

Key Responsibilities

Requirements Gathering & Translation

• Partner with stakeholders to capture reporting and measurement requirements
• Translate business questions into analytics use cases and component definitions
• Document project structures, segment logic, and metric definitions
• Define acceptance criteria for migrated or newly built analytics components

Migration Analysis Support

• Analyze Adobe Analytics Workspace projects for migration readiness
• Identify components requiring manual recreation in CJA
• Support mapping of AA components to CJA equivalents
• Assist in prioritizing migration workloads and validating scope

Validation & Quality Assurance

• Validate recreated projects, segments, and metrics against business expectations
• Perform side-by-side output comparisons between AA and CJA
• Identify discrepancies and coordinate resolution with developers
• Support UAT and stakeholder sign-off

Documentation & Governance

• Maintain migration documentation, mappings, and reporting definitions
• Support governance standards including naming conventions and reuse practices
• Contribute to knowledge sharing and training materials
• Document decision rationales and configuration dependencies

Collaboration & Stakeholder Engagement

• Serve as liaison between business users and technical teams
• Facilitate workshops and walkthroughs for reporting requirements
• Support adoption of CJA through stakeholder enablement
• Communicate migration progress and impacts clearly

Required Skills & Experience

Platform & Analytics Knowledge

• Experience working with Adobe Analytics Workspace
• Familiarity with Customer Journey Analytics reporting concepts
• Understanding of segments, calculated metrics, and project structures
• Exposure to AA ? CJA migration initiatives

Adobe Analytics Configuration Awareness

• Marketing channel logic
• Processing rules
• Classifications
• Attribution and reporting interpretation

Analytical & Communication Skills

• Strong requirements gathering and documentation abilities
• Ability to interpret business questions into analytics definitions
• Detail-oriented validation and QA skills
• Strong stakeholder communication and facilitation abilities

Preferred Qualifications

• Familiarity with Adobe Experience Platform datasets and reporting inputs
• Experience supporting analytics or MarTech transformation initiatives
• Exposure to digital data collection frameworks
• Experience working within enterprise analytics environments

What Success Looks Like

• Clear and actionable analytics requirements documentation
• Smooth migration coordination between business and technical teams
• High stakeholder confidence in reporting accuracy and usability
• Well-governed, understandable analytics definitions
• Strong adoption of CJA reporting capabilities

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we're growing fastand we're looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and executionsolving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We're more than a consultancywe're a team of innovators helping the world's top brands shape the future of digital.

Here, you won't just contribute to a projectyou'll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we're committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you're ready to push boundaries, deliver real value, and help shape the next generation of digital experiencesthis is your place.

• Candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H?1B, OPT, CPT, TN, O?1, E?3, or J?1 visas). *

Benefits

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!