Data Analyst

About

NPG Health (a family of healthcare marketing agencies including PRYME and Navisync) is seeking a Digital Marketing Analyst with 13 years of experience in analytics, digital marketing, or marketing operations. This role is designed for an early-career professional who is comfortable working with data, building dashboards, and supporting digital reporting across websites, campaigns, and CRM platforms. We are looking for a strategic thinker who is passionate about leveraging digital innovation to drive marketing success.

NOTE: Candidates within the TriState Area (NYC/NJ/LocalPA) will be prioritized.

The ideal candidate is curious, detail?oriented, and eager to learn. You will support senior analytics and digital engagement team members by gathering data, maintaining recurring reports, assisting with tagging and tracking requests, and helping ensure teams have accurate, actionable metrics. We value professionals who are committed to delivering measurable results and thrive in a fast-paced, ever-evolving environment.

Responsibilities

Reporting & Dashboards

• Support the creation and maintenance of monthly and quarterly performance decks, consolidating data from multiple sources.
• Assist in developing and updating digital dashboards (LookerStudio/PowerBI experience is a plus, not required).
• Ensure data accuracy, consistency, and clarity across reporting.

Digital Analytics Support

• Pull and analyze website and campaign metrics using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Support tagging, tracking, and documentation of custom events or assets (UTMs, QR codes, etc.).
• Assist with ongoing optimizations and troubleshooting measurement issues.

CRM & Marketing Technology

• Help extract data from HubSpot or other CRM systems to support reporting and marketing initiatives.
• Assist with uploading, organizing, and maintaining campaign-related assets or metadata.

Operations & Collaboration

• Partner with cross?functional teams to collect requirements, support reporting needs, and answer basic data questions.
• Document dashboards and data definitions.
• Contribute to internal presentations and summaries of insights for team discussions.

Requirements & Skills

• Bachelors degree in Marketing, Business, Communications, Analytics, or a related field (or equivalent experience) and/or equivalent work experience.
• 13 years of experience in marketing analytics, operations, digital marketing, or similar data?focused roles.
• Proficiency with Excel (pivot tables, formulas, lookups).
• Experience with GTM, GA4, and/or digital analytics tools.
• Experience with HubSpot or any CRM is a plus.
• Some familiarity with dashboard tools (LookerStudio, PowerBI).
• Strong attention to detail, organization, and documentation.
• Ability to manage multiple tasks, ask questions when unsure, and work in a fast?paced environment.
• Excellent written and verbal communication skills.
• Comfortable with delivering polished client presenations.

Benefits

• Competitive compensation package
• Health benefits/perks
• Discretionary annual bonus
• 401(k) plan with 50% match
• Opportunities for growth

Equal Opportunity Employer

NPG Health is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individuals race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected