Data analyst client
BRICO DEPOT
About the role
About Us
At Brico Dépôt, you have the building permit! The Brico Dépôt experience means the possibility to thrive in varied missions, to evolve in your professional journey, to work in a friendly atmosphere while committing to others and the planet! Join a collective adventure shared by 9,000 colleagues across France.
Missions
A solid mission Within the Marketing Department – Data unit, you will play a key role in understanding and leveraging customer data to support marketing and commercial strategy. You will analyze purchasing behaviors, customer value (CLTV), and segmentations to identify growth levers by typology, journey, or cohort. Your objective: transform these insights into concrete recommendations to personalize the customer experience, optimize campaigns, and strengthen loyalty.
Data Analysis, Structuring, and Exploration
- You will explore and transform data via the Datalake, ensuring its quality and reliability.
- You will perform complete ad hoc analyses: framing, extraction, modeling, interpretation, and recommendations, identifying growth levers by segment, cohort, journey, or customer typology.
- You will enrich customer knowledge: dynamic segmentation, Customer Lifetime Value calculation, purchase behavior analysis, and weak signal detection.
- You will develop and maintain Power BI dashboards to democratize data, promote self-service BI, and accelerate decision-making.
Communication and Collaboration
- You will support client Marketing Data projects (CRM, scoring, automation…).
- You will collaborate with Data Engineering and IT teams to optimize flows and industrialize features in Databricks.
- You will train and acculturate teams in reading and using customer data.
Technological Watch
- You will participate in the continuous improvement of the data platform and test new analytical approaches and explore relevant AI/ML uses for marketing.
- You will monitor market developments: hyper-personalization, AI, CRM algorithms.
Profile
Your keys to a successful experience with us
- You have a higher education degree (BAC+5), such as an engineering/statistics/data school or business school with a data specialization.
- You have a good understanding of Customer Data / CRM / loyalty issues, and ideally knowledge of retail or e-commerce.
- You master the fundamentals of data: modeling, quality, architecture, governance, and value chain.
- You have excellent expertise in Power BI (model building, advanced DAX) and solid SQL practice; knowledge of PySpark and Python is a plus.
- You are comfortable with Big Data environments (Databricks, Delta Lake, Datalake) and know how to transform data into concrete recommendations.
- You excel in communication: simplification, pedagogy, business support, writing, and presentation skills.
- You share our values: simplicity, sincerity, and proximity, and you distinguish yourself by your curiosity, rigor, and team spirit.
Our Foundations are Solid!
The Brico Dépôt experience includes:
- Good humor, mutual support within a close-knit team, convivial moments to share, and simple interactions.
- A tailored training program to support your success.
- Opportunities within the Kingfisher Group to enrich your career path.
- Remuneration composed of a fixed salary and an attractive variable package (participation bonus, profit-sharing bonus…).
- And those little extras that make the difference: meal vouchers, a discount on our products, a gym, a CSEE, advantageous health insurance…
If We're a Good Fit
If you see yourself in this offer, don't hesitate to apply!
- You will be contacted by one of our recruiters for an initial discussion.
- Following the recruitment process, we will welcome you to the Brico Dépôt teams and you will follow a tailored onboarding program to feel comfortable with us from your arrival. With us, you will have the building permit️ for your career. The processing of our applications reflects our commitments to diversity and equal opportunities.
Skills
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