Data Analyst Online Marketing (m/w/d)

About

RÖDL stands for professional excellence. With around 6,000 colleagues, we are active worldwide at 117 locations in 50 countries. We rely on entrepreneurial spirit, personal responsibility, and mutual growth. Our strength lies in our diversity. We take social responsibility, foster a culture of openness, and promote individual talents. Appreciation and respect shape our interactions.

Job Details

• Company: Rödl GmbH RAG StBG
• Location: Nürnberg, Mittelfranken (DE)
• Employment Type: Full-time
• Job ID: 8461
• Contract Duration: June 2026 to September 2027

Responsibilities

• Development of a holistic performance tracking strategy for our digital communication and marketing channels
• Creation of customized dashboards and reports to identify data-driven optimization potential
• Conducting complex analyses of all relevant web and marketing data
• Interpretation of data and derivation of valid recommendations for action for specialist departments
• Ongoing monitoring and targeted optimization of our digital touchpoints
• Expansion of our SEO performance, including monitoring, keyword analyses, and derivation of technical and content optimization measures
• Planning and evaluation of A/B tests for continuous development of our online presence
• Advising specialist decision-makers and developing tailored solutions, taking our strategic goals into account

Requirements

• Completed degree with a professionally relevant focus (e-commerce, business informatics, business administration, etc.) or a comparable qualification
• Several years of relevant professional experience in web analytics or digital analytics
• Very strong analytical skills and sound knowledge of statistics and methodologies
• Practical experience with common analytics and tag management tools (especially Google Analytics, Google Tag Manager, and Microsoft Power BI)
• In-depth SEO and SEM expertise
• Ability to present complex issues clearly, structurally, and in an audience-appropriate manner
• Proficient in MS Office (especially Excel & PowerPoint)
• High degree of initiative and enjoyment of teamwork
• Very good German and English skills, both written and spoken

What We Offer

• Direct Start: Onboarding buddy, thorough training, quick team integration, and the opportunity to make an impact from day one.
• Arrive and Progress: Clearly defined development prospects, funding for further training, and training for professional and personal development in our in-house academy.
• Top Conditions: Attractive salary, mobile working (also from selected European countries), flexible working hours, good work-life balance with 30 days of vacation for a 5-day week.
• Shared Experiences: Ski trip, team days, and company events.
• Health and Mobility: Contribution to EGYM Wellpass, broad health promotion, bike leasing, and a subsidy for the Deutschlandticket.