Data Analyst (Revenue & Growth Focus)

ROLE SUMMARY

We are looking for a results-driven Data Analyst to help turn ConnectNigeria’s platform data into revenue-generating insights.

This role goes beyond reporting—you will:

Identify where money is being made (and lost)

Optimize lead generation and conversion

Help scale ConnectNigeria into a data-powered marketplace

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CORE OBJECTIVE

Increase revenue by optimizing:

Quote Request conversions

Vendor acquisition & performance

User engagement & retention

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KEY RESPONSIBILITIES

1. Revenue Analytics & Optimization

Analyze revenue streams (Quote Requests, listings, ads)

Identify high-performing categories (e.g., events, logistics, real estate)

Recommend pricing strategies (e.g., cost per lead, premium listings)

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2. Quote Request Funnel Optimization (CRITICAL)

Track:

Requests → Vendor responses → Closed deals

Identify bottlenecks in the funnel

Improve conversion rates through insights

Goal: Increase lead-to-revenue conversion

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3. User Behavior & Demand Analysis

Analyze search queries and user intent

Identify top-demand services and trends

Provide insights for:

Content strategy

Vendor onboarding focus

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4. Vendor Performance Analytics

Track vendor response rates, win rates, and activity

Build a vendor scoring/ranking system

Identify:

Top performers (to promote)

Low performers (to optimize or remove)

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5. Growth & Marketing Insights

Analyze traffic sources (SEO, social, direct)

Measure which channels drive:

Leads

Paying vendors

Recommend data-driven marketing strategies

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6. Dashboard & Reporting

Build and maintain real-time dashboards for:

Daily leads

Revenue by category

Conversion rates

Present insights weekly to leadership

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7. Data-Driven Product Improvements

Work with product & engineering teams

Recommend improvements to:

UX/UI

Quote Request flow

Vendor onboarding

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8. Predictive & Strategic Analysis (Advanced)

Forecast demand trends (seasonal, category-based)

Identify expansion opportunities (cities, industries)

Support long-term revenue strategy

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KEY PERFORMANCE INDICATORS (KPIs)

You will be measured on:

Revenue Impact

% increase in platform revenue

Revenue per user / per vendor

Conversion Metrics

Quote Request conversion rate

Vendor response rate

Lead-to-sale ratio

Growth Metrics

Increase in qualified leads

Vendor acquisition in high-demand categories

Efficiency

Reduction in drop-offs

Improved user engagement

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REQUIRED SKILLS

Technical:

SQL (must-have)

Excel / Google Sheets (advanced)

Data visualization tools (Power BI, Tableau, Looker Studio)

Experience with web/app analytics (Google Analytics, Firebase, etc.)

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Analytical:

Strong problem-solving mindset

Ability to translate data into business decisions

Experience working with marketplace or platform data (preferred)

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Business Thinking:

Understands:

Lead generation

Customer acquisition

Revenue models

This is NOT just a technical role—it’s a growth role

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QUALIFICATIONS

2–5+ years experience in Data Analytics, Growth Analytics, or Business Intelligence

Experience with startups, marketplaces, or digital platforms is a plus

Background in Economics, Statistics, Computer Science, or related field

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IDEAL CANDIDATE

You are:

Data-driven but business-minded

Obsessed with growth and revenue

Able to say:

“Here’s what the data says—and here’s how we make more money from it”

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WHY THIS ROLE MATTERS

ConnectNigeria is building a platform that connects:

•* Millions of users*

•* Thousands of businesses*

Your insights will directly influence:

• Revenue growth

• Product direction

• Market expansion

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CALL TO ACTION

If you are passionate about using data to drive real business results, we’d love to hear from you.

Job Type: Full-time

Work Location: Hybrid remote in Ikoyi