Dealer Principal (Automotive - OEM)

About

Seeking a driven and commercially minded Dealer Principal to take full ownership of dealership operations within a multi-brand automotive environment.

This role is ideally suited to a strong used car sales manager or senior automotive leader with OEM dealership experience who is ready to step into a Dealer Principal position and take responsibility for overall business performance.

The successful candidate will be responsible for driving profitability, managing dealership operations, leading teams, and ensuring strong customer satisfaction and brand alignment.

Requirements

• Matric / Grade 12 (essential)
• Relevant qualification in Business Management, Sales, or Automotive Management (advantageous)
• 5–8 years’ experience in the automotive industry with a strong focus on used vehicle sales
• Proven experience managing used car sales operations within an OEM dealership environment
• Strong leadership experience managing sales and operational teams
• Proven track record of achieving sales targets and driving profitability
• Strong commercial and financial acumen
• Valid driver’s licence

Duties and Responsibilities

Dealership Management & Profitability

• Take full responsibility for dealership performance, profitability, and operational efficiency.
• Drive revenue growth across used vehicle sales and related business units.
• Monitor financial performance, budgets, and cost control measures.

Sales Leadership & Performance Management

• Lead and manage the sales team to achieve targets and maximise profitability.
• Drive used vehicle sales performance, stock turn, and margin optimisation.
• Implement sales strategies aligned with OEM standards and market demands.

Operations & Team Management

• Oversee all dealership departments, ensuring alignment and operational efficiency.
• Lead, develop, and manage staff across sales and support functions.
• Drive a high-performance culture and ensure accountability across teams.

Customer Experience & Brand Management

• Ensure high levels of customer satisfaction and CSI performance.
• Maintain OEM standards across all dealership operations.
• Handle escalated customer queries and ensure effective resolution.

Strategic Growth & Business Development

• Identify opportunities to grow market share within the region.
• Drive marketing initiatives and local business development strategies.
• Build strong relationships with customers, suppliers, and OEM stakeholders.

What’s in it for you?

• Opportunity to step into a Dealer Principal role within an established dealership
• Clear career progression for a high-performing automotive sales leader
• Competitive salary with benefits including medical aid, provident fund, and company vehicle
• Leadership role with full operational responsibility
• Exposure to strategic decision-making and business growth