Demand Generation Manager / Growth Marketing Manager

About Instructional Empowerment

Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.

About the Role

We’re looking for a results-driven Demand Generation / Growth Marketing Manager to turn product lines into effective messaging and go-to-market strategies into qualified leads and revenue opportunities. You’ll manage multi-channel campaigns, optimize the marketing funnel, and measure performance to drive growth.

Key Responsibilities

• Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
• Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
• Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
• Collaborate with Subject Mater Experts (SMEs), sales and leadership to align marketing initiatives with business objectives

Essential Skills & Competencies

• Experience in demand generation, multi-channel campaigns, and funnel optimization
• Strong creative skills with the ability to compose effective ad and email copy
• Strong analytical skills with the ability to measure and improve performance
• Hands-on experience managing paid digital advertising and email integrated and multiphase campaigns
• Excellent teamwork, collaboration, and communication skills

Education & Experience

Required:

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles
• Experience in B2B, EdTech, or professional services

Preferred:

• K-12 education product marketing experience marketing to school district leaders
• Paid media campaign and email marketing experience
• Familiarity with lead scoring, funnel optimization, and lifecycle marketing

What We Offer?

At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.

Salary range- $90,000-$100,000

Competitive compensation and benefits package

• 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
• 15 Days PTO given upfront in your first year
• 8 Paid Holidays + 2 Floating Holidays
• 401K plan - 4% company match
• Exceptional Onboarding Process
• And many more benefits

Learn More

• Visit our website at: www.instructionalempowerment.com
• Follow us on Facebook
• See what our employees have to say Glassdoor
• Like us on Instagram

This is a remote role with approximately 25% travel for events and conferences.